Oracle Simplifies Branding and Packaging of its Analytics Product

Oracle simplifies its cloud, on-premises and prebuilt analytics applications under a single brand ‘Oracle Analytics’. At the analytics summit this week, Oracle announced a new customer-centric vision for its Analytics product. Under the new product direction, 18+ products which include Oracle Analytics Cloud, on-premises platforms like OBIEE, Oracle BI Applications among others will be consolidated under a single brand ‘Oracle Analytics’.

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There are essentially only three products for customers to choose from:

1. Oracle Analytics Cloud – For customers considering cloud analytics platform and looking to leverage AI-powered, self-service analytics functionality for data preparation, visualization, enterprise reporting, augmented analysis, and natural language processing/generation, Oracle Analytics Cloud would be the platform to chose. Autonomous Data Warehouse along with Oracle Data Integration platform would allow customers to build a standalone analytics platform as well as a pop-up data mart for business users.

2. Oracle Analytics Server – Oracle recognizes that there are several on-premises Oracle Business Intelligence customers on OBIEE who are not considering migrating to cloud and would like to leverage augmented analytics capabilities, Oracle Analytics Server meets these requirements. Those customers will now be able to take advantage of augmented analytics and world-class data discovery capabilities as part of Oracle Analytics Server, with no additional cost for the upgrade.

3. Oracle Analytics for Applications – Oracle BI Applications, the prebuilt analytics for Oracle ERP customers was adopted by a large number of Oracle ERP customers. It was also a very successful analytics product for Oracle. Based on that successful strategy, as a part of Oracle Analytics for applications, Oracle will roll-out personalized business application analytics including benchmarks and machine learning-driven predictive insights. All line-of-business users gain real-time access to prebuilt, auto-generated business content and insights, starting with solutions for Fusion ERP then expanding to Fusion HCM, SCM, CX, and NetSuite.

With the new pricing strategy, there will no longer be a barrier for customers considering Oracle Analytics Platform.  Customers will have an option to chose by the user (Professional) or OCPU (Enterprise). Both prices are competitive with low cost and leading analytics vendors. I believe the new strategy will allow Oracle to retain its existing OBIEE, Oracle BI Applications customer base, but also take some share from other leading vendors. The simpler product range in this new direction will make it easier for customers to choose from and will likely lead to more adoption and sales for Oracle Analytics.