Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?”
If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for a successful testing program. One of the many questions a business needs to ask themselves at the very beginning is, “What testing platform do we think will integrate with our current platform and tools?”. When it comes to testing tools there are many available, including free and pay-as-you-go options as well as enterprise tools built directly into your CMS.
Today, let’s talk about Sitecore.
If you’re currently on Sitecore but aren’t sure how to use the optimization tools built right into it, then do I have a treat for you?! Just a few desks away from me is one of our Perficient Digital Sitecore MVPs (that’s right, a Most Valuable Professional in the Sitecore world!), Rick Bauer. Rick and I recently met up to discuss CRO, Sitecore, and how the two work together.
This discussion lead to Episode 2 of Rick’s video series focusing on key disciplines around Sitecore Strategy.
In this episode learn:
- What is CRO and why is it important in your digital strategy?
- How can your teamwork with a CRO analyst?
- How are test ideas determined?
- How are test ideas executed?
- How do you specify targets?
- How do you determine test goals?
- How do you report out on test results?
- When should you test?
- How is all of this accomplished in Sitecore?
After watching this video, I hope you feel inspired to get out there, learn about your customers, and start testing. I’d like to thank Rick for taking the time to share his expertise and discuss Sitecore’s Conversion Optimization tools.
Interested in learning more about Conversion Optimization?
Request a complimentary conversion rate optimization assessment.