Dan Klco, digital marketing solution lead at Perficient, recently wrote a blog post about the importance of structuring digital marketing projects. He discusses the different layers of a project and how they change throughout the project life cycle to ensure success and avoid any wasted effort or missed guidelines.
“…a well structured and well scheduled digital marketing project has multiple layers. These layers all work together to create something great, in this case, an excellent digital marketing project delivery.
This structure ensures consistency throughout the project, ensures all viewpoints are considered and helps to reduce problems in transitioning between phases.”
To read Dan’s full blog post, click here.
