Adobe Experience Manager Mobile (AEM Mobile) launched in February, and if you’re a non-technical type person like myself, you may be wondering, “What sets AEM Mobile apart from the rest?” You even have potential clients asking you the same question.
Here are my top 3 takeaways on why you should choose AEM Mobile as your platform of choice:
- Empowers Non-Technical Users
AEM Mobile allows non-technical teams (such as the marketing and creative departments) to manage and update apps so users have access to the most relevant content immediately. This allows front end developers and technical folks to use their time for more strategic tasks.
- Updates Instantaneously
This platform lets you update app content without having to push a release to the app store. Updates are managed through a straightforward workflow and native platform tools verify content changes.
- Engages and Optimizes with Key Insights
AEM Mobile fully integrates with the Adobe Marketing Cloud. With this, you’ll have a better understanding of who’s using your application (and how) via lifecycle analytics and user behavior data to make updates that will enhance the experience.
Still not sure it’s a worthy investment?
Mobile applications are in demand more than ever before – 90% of people claim mobile devices are a part of their daily life. Even more telling, about 73% of people use mobile apps to make buying decision. With the use of mobile technology creating better and more precise client/customer interactions, investing in AEM Mobile is sure to be worth every penny.
Learn how we used AEM Mobile to create a mobile app to improve healthcare engagement.
