What are top business leaders looking for? Innovation. Innovation that will help give them an edge above their competitor and differentiate them from the rest of the pack. However, nothing is easy and it can be very difficult to find those hidden opportunities that can boost a company ahead of others. With the digital age, we have a sea of information at our fingertips but the data itself doesn’t necessarily get a business very far. It is not the data itself but the insights that a company can get from the information and how they utilize it to get results they need.
Data is a “new natural resource”. – Ginni Rometty, IBM President & CEO
IBM Watson helps businesses harness this data to provide a significant and deep impact on the commerce world:
- Cognitive operations and processes – enables a business to gain a competitive edge and move beyond responsiveness to a predictive, synchronized value chain that lessens risk and reveals hidden opportunities/relationships/connections
- Deeper human engagement – it is all about customer experience!! Enables brands to know and improve engagement with their customers so they can respond at the right time, moment and with the right experience billions of times a day
Utilizing IBM Commerce solutions help clients to increase their revenue, improve customer relationships and satisfaction, and build loyalty. Analyzing data and using cognitive capabilities to extract greater insights about the market and customer (unstructured and structured) sets businesses apart from their competition and is a game changer for eCommerce as a whole.
Imagine a future where business performance and customer behavior is based on real-time cognitive and predictive analytics and online merchandizing is driven by insights; all of this available at one’s fingertips, in a single view where a business can take immediate action and see immediate results. This future exists now with IBM Commerce Insights by applying these cognitive insights to deliver the information where they are needed and aligned with web and product content. IBM Commerce Insights allows a business to think and explore expanded sets of data but in a single view providing an easier way to find those hidden opportunities, connections and relationships. Those opportunities enable a company to transform data to enable companies to prescribe and act on strategies that have the highest probability of success based on the actual insights from data and not “instinct”.
Watson Analytics gives you the power of cognitive commerce – a new approach to eCommerce driven by the power of cognitive solutions and analytics to help transform operations and processes to bring greater customer relationships and certainty to the business.
To learn more about how Perficient and IBM Commerce Insights and help your business move into the new era of eCommerce, click here!
