After a recent conference on the modern customer experience, my colleague Sheri Hastings had some great takeaways, described in two separate posts on our Digital Transformation blog, “How George Proposed to Jane and Why CIOs Should Care.” If “Evolve or Die” is the core message, then the Fortune 500 is the case study: Fifty percent of the companies that were Fortune 500 companies in 2000 are now gone. Understanding CX starts with understanding customers, and as Sheri shows us, the difference between millenials and baby boomers isn’t just a gap, it’s a cultural leap. 
“Furthermore, the challenges marketing selling and supporting across different generations are about to become even more complex. It will no longer be a ‘simple matter’ of seamless data across a single organization to a particular generation. We are reaching an age when organizations in a common “knowledge cloud” will work together across common big data pool to proactively give their common customers a winning experience.”
How George Proposed to Jane and Why CIOs Should Care: Part 1 of 2
How George Proposed to Jane and Why CIOs Should Care: Part 2 of 2
