At an average cost of $4.5 million, ads for Super Bowl XLIX have sold out. But the game itself is the spark that many companies are hoping to transform into an inferno by leading consumers from their TVs to their mobile devices, with their Visa numbers at the ready.
Katy Perry won’t just be using your halftime appearance to perform. She’ll also be using the spotlight to show-off some limited-edition products that you purchase via Twitter, YouTube, Shazam, Roku, Samsung and LG.
Old school is meeting new school as @pepsi and @visa team up with the Twitter Buy Now feature to turn the big game into some big dollars. YouTube, Shazam and remote controls will all coordinate to provide numerous options for viewers to transform seamlessly into consumers.
The debate is open over whether the TV is still the first screen or if it has moved down a notch to number two, but smart marketers are learning how to merge the two for the benefit of all.
To read more about the many ways that you can participate in the Katy Perry buying frenzy, read the full article on Variety.
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