Mark Polly, Sales Director at Perficient, recently wrote a blog post on integrating marketing management with IBM digital experiences. Customer’s wants and expectations are at a record high and they want to see information that specifically pertains to them, personalizing offers.
Customer expectations are soaring, yet it takes time to build your digital experience to keep up or even get ahead of those expectations.
Here are several themes IBM is focusing on:
- “Insight to Action” with a few clicks – this will require more and more automation of the
- Manage omni-channel campaigns that are coordinated across the channel. This requires orchestration across departments and systems.
- Self learning digital recommendations will require complex software that can take in basic input and learn new rules as they become apparent.
All of this and more is being discussed at IBM’s Digital Experience Conference, click here to read more of Mark’s blog post!
