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Data & Intelligence

Information Is Your Competitive Advantage

Information has always been available to us, but never before has there been so much at our finger tips, coming at us so quickly from many different sources. We can no longer continue managing our enterprise information the same way we have for the last 30 years, it is not sufficient. With that I would like to welcome you to the new generation of information management.Information is Your Competitive Advantage

Information is only useful to us if we can access it, understand it and can compare it to what we already know. Healthcare organizations rely on information to make smarter, faster and more impactful business decisions. Business leaders want access to many different kinds of information, but the problem is that information is often stored in separate, disconnected silos making it challenging to use the data strategically to generate business intelligence. Instead, often times, business leaders make decisions on intuition rather than hard data.

Enterprise data management solutions instantaneously capture data from enterprise systems, cloud devices and applications and help organizations standardize and deduplicate data. This helps organizations manage their information more effectively and minimizes conflicts and organizational data issues. Organizations need enterprise data management solutions to automatically track the performance and behavior of the data stored in their systems so they can make better business decisions.

Data alone is not useful, but data that can be turned into information is your competitive advantage. Enterprise information management (EIM) enables businesses to obtain more value from their data and content, unifying what has traditionally been a dichotomy. EIM turns unstructured and structured data into information, information that drives profitable business actions, and ultimately improves quality of care and business outcomes.

Industry expert and healthcare analytics strategist, Juliet Silver explains the importance of an EIM in a recent interview.

 

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Kate Tuttle

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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