A key question for today business is how to turn their brand into a platform. It’s thinking terms of systems platforms for e-commerce, social, search and so on that has transformed the digital landscape. Without what has become massive, internet-scale platforms these businesses would not exist.
It is time for well established companies to view their brand, information, products and services as a potential revenue generating platform.
Implementing a collaborative platform requires the technology that the now established platform players have created – Cloud, Big Data, Mobility, APIs, engaging user experience and scalable platforms.
How can your company directly improve their brand image, monetize collected data, and deliver goods and services more efficiently in a Collaborative Economy? Perficient is working on these opportunities every day and these are exciting times.
5 Signs That The Collaborative Economy Is Going Through Puberty – Many of these platforms are continuously shifting their community experience and business model, learning from one another. Increasingly, the emphasis is shifting from the voice of the company to the voice of the crowd. Established brands are opening up their once vertically integrated value chains and are actively turning products into platforms, often through partnerships. Auto manufacturers worldwide are expanding into car sharing, ride sharing, and have declared themselves to be in the mobility business.
