Personalize Your Healthcare Marketing: Crawl, Walk, Run, Fly
Strategize, execute, and grow a personalization strategy that meets healthcare consumers where they are and drives better health outcomes.
Terie McClintock, Director at Perficient, wrote an interesting blog post about the importance of merging clinical and financial data.
Assembling this data requires a robust technical architecture that easily stores the data relationships with contextual integrity along with the ability to resolve patient or person identity. Once the data is assembled, leaders of the organization can build disease registries to manage the cost of care for populations and to model service line profitability, analyze payer contracts and more. The most important benefit of this transformation is that the organization begins to speak a common language of accountability and front line managers begin to understand the relationships between volume drivers and departmental workload leading to increased ownership of controlling these variables. The costing step is important ensure the data as well as the transaction level calculated cost is fully accessible to decision makers. All too often we hear that “my patients are sicker than theirs” or my surgical device has better outcomes. The proof is in the data!
You can read Terie’s full blog post here to learn more about merging your data.