Almost one year ago at IBM Connect 2013, IBM showed some advanced marketing integration with IBM WebSphere Portal. The demos showed marketers easily customizing portal pages with targeted content based on market segmentation. Some of the features demo’d last year have slowly crept into the product. Today, though, IBM announced a much better integration between […]
Archive for January 9th, 2014
Launching Chatter in Salesforce Communities – Best Practices
One of the key differences between the original Salesforce portals and the new Salesforce Communities is that your customers and partners have the ability to Chatter with your company, introducing great rewards if properly managed. Here are some tips to get the most out of Chatter in your Salesforce Community: Don’t just turn it on. […]
Microsoft beats out Apple to earn top spot in branding survey
In recent years, when it comes to top brands in the United States, Apple has been an obvious winner. But times are changing, and according to an annual survey conducted by Forrester Research, Apple is losing the appeal to US consumers that it once had. In a survey of 4,500 Americans, Microsoft came out on […]
Connected Health Trend Countdown: #9 The Connected Enterprise
On Tuesday we launched our Top 10 Trends Countdown with #10: M&A Meets Consumer Engagement. Today we reveal the next trend, which is: Trend #9: The Connected Enterprise As mentioned earlier this week, Connected Health is defined as the care provided to patients when they are not within the clinical care setting. Now I’m talking […]
Retail Trends 2014: #4 – The Enterprise Ascends into the Cloud
The cloud trend continues into 2014 as more cloud platforms mature, confidence in security and reliability grows, and the retail use cases for cloud begin to overlap with driving trends like mobile and big data. Analysis from Aberdeen and Accenture show retail investments doubling or tripling through 2015 as cloud business cases begin to prove […]