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With the holiday season upon us, many analysts were watching to see how much spending would happen on Cyber Monday.
Stephanie Banks, marketing manager at Perficient, recently wrote a blog on the record-breaking volumes that we saw this year and the dramatic increase in mobile shopping.
According to recent reports released by comScore and the National Retail Federation, online shopping during Cyber Monday reached record-breaking levels while overall holiday spending was flat compared to previous years. Despite month-long online promotions that led many experts to predict declining revenues during Cyber Monday, e-commerce spending increased approximately 20% from 2012. Mobile shopping continued to grow, with a dramatic increase of 55% in sales via phone or tablet, which represented 17% of total online sales.
To read Stephanie’s full blog post, click here.