Microsoft

Ways to Expand on Sitecore’s Content Personalization Capabilities

Over the last few weeks, I have been working on a white paper that describes a number of ways that the out-of-the-box functionality of the Sitecore DMS system can be extended.  I’m very pleased that the paper, Ignite the Core: Expanding Upon Sitecore’s Integrated Content Personalization Capabilities, was released last week on the Perficient website.

The Sitecore Content Engagement Platform (CEP) is a web content management (WCM) software comprised of a content management system (CMS) and a digital marketing system (DMS).

The Sitecore Content Engagement Platform
(CEP) is a web content management
(WCM) software comprised of a
content management system (CMS)
and a digital marketing system
(DMS).


The customizations described in the paper can result in more personalization power available to Content Authors, better accuracy of Sitecore DMS reports, and broader reporting capabilities, as well as better debugging ability.  Some of the enhancements described in the paper are applicable to any Sitecore DMS owner, while others have more specific applications that would require the proper business requirements to glean value for the site owner.  If you’re a Sitecore owner or even an implementation partner working with DMS, I think that the information within the paper can provide great value to your DMS implementation.  I invite you to download a copy from the Perficient network and use the comments section of this blog to discuss any comments or questions you have from reading the paper.
The white paper was designed as a springboard to its readers to help them not only implement the techniques it describes but also to allow even further customization to be implemented.  The Sitecore CEP framework is certainly robust and powerful enough that many enhancements can be implemented and provide specific values to the organizations that implement them.  In this vein, the paper was specifically kept from being too technical – I wanted to avoid excluding Marketers and Content Authors from the discussion as they are the drivers of the requirements that result in the highest ROI of a Sitecore implementation.  As a companion to the white paper, I will be writing a series of blogs on the technical implementations of some of the features described within Ignite the Core: Expanding Upon Sitecore’s Integrated Content Personalization Capabilities over the next few weeks.
So far the reaction to the white paper has been largely positive – I’d love to continue hearing any feedback from readers, so please feel free to leave comments on this blog post.

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Jamie Stump

My name is Jamie Stump, and I am a Senior Sitecore Consultant at Perficient. I was honored to be named one of only 42 2013 Sitecore MVP’s worldwide. I specialize in Sitecore Architecture and Development and my broad Sitecore experience includes Sitecore installation, configuration and CEP development, including custom DMS implementations for clients. I have implemented Sitecore solutions for a number of industry verticals including manufacturing, healthcare, financial services, advertising and retail. In addition to architecting and implementing Sitecore sites and eCommerce solutions, I also work with other Microsoft Technologies, including the .NET platform and SQL Server. You can read through my older Sitecore related blog posts here and my newer ones here. I graduated with a Bachelor of Science in Information Systems Development from York College of PA. I am originally from the suburbs of Philadelphia, PA, and still reside there with my wife, son, English bulldog and 2 cats.

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