Salesforce.com (The Company)
- The salesforce.com juggernaut will continue at its current breakneck speed
- Service Cloud will approaches a $750m annual run rate, with much of the growth coming from RightNow, Siebel, and Zendesk replacements
- Salesforce.com and Workday will create a stronger partnership
Salesforce (The Product)
- Socially oriented applications – Work.com, Salesforce Chatter Communities, and Chatter – will pick up steam and gain wider user adoption
- There will be a resurgence of Salesforce Automation (SFA) features, in no small part brought on by the True to the core movement
- Heroku – Make or break year: They will either come in as a core part of the salesforce.com family or go back to being an independent company
Social & Mobile
- Social and mobile apps will mature and provide a level of productivity and relevance (don’t worry there will still be pictures of what people had for dinner on Facebook) for customers and those serving them
Competitive Landscape
- Oracle will continue to play catch up and acquire companies to compete more effectively with salesforce.com. (Good luck integrating them with the Oracle stack!)
- NetSuite will continue to do well as a strong ERP in the cloud
We have never been so excited about the possibilities that Salesforce and Force.com provides to us, our customers, and our community. Have a great 2013 everyone.
