Perficient 2013 Predictions

Salesforce.com (The Company)

• The salesforce.com juggernaut will continue at its current breakneck speed
• Service Cloud will approaches a $750m annual run rate, with much of the growth coming from RightNow, Siebel, and Zendesk replacements
• Salesforce.com and Workday will create a stronger partnership

Salesforce (The Product)

• Socially oriented applications – Work.com, Salesforce Chatter Communities, and Chatter – will pick up steam and gain wider user adoption
• There will be a resurgence of Salesforce Automation (SFA) features, in no small part brought on by the True to the core movement
• Heroku – Make or break year:  They will either come in as a core part of the salesforce.com family or go back to being an independent company

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Social & Mobile

• Social and mobile apps will mature and provide a level of productivity and relevance   (don’t worry there will still be pictures of what people had for dinner on Facebook) for customers and those serving them

Competitive Landscape

• Oracle will continue to play catch up and acquire companies to compete more effectively with salesforce.com. (Good luck integrating them with the Oracle stack!)
• NetSuite will continue to do well as a strong ERP in the cloud

We have never been so excited about the possibilities that Salesforce and Force.com provides to us, our customers, and our community. Have a great 2013 everyone.