Over 75% of our portal or web site related projects these days have some mobile component. If they aren’t doing it then they are making some serious plans for it. That brings up a lot of questions on how to design a site to fit all the different channels that will hit it. The new term is “Responsive Design” Martin Ridgway from our Experience Design (XD) group hosted: Responsive Web Design: One Size No Longer Fits All (REPLAY available on-demand) and it’s probably worth the time to see what he has to say.
Designing to allow an ever-increasing number of devices to access your website or web application is a game you can never win. There is arguably little business benefit to targeting minority devices, yet web-accessible smartphones that aren’t iPhones constitute a large group of users that is costly to ignore.
Responsive Web Design is a new approach to the design and execution of websites and web applications that offers a way to cater to a much wider array of users and devices than would be possible otherwise. Through the use of modern web standards and a thorough execution plan it is possible to create attractive, brand-aware user experiences that work across a wide range of devices – feature phones, smartphones, tablets, netbooks, laptops and desktop computers – without requiring expensive device-centric development.
This recording includes:
• costs and benefits of Responsive Web Design
• examples of large-scale responsive websites currently deployed
• when to consider a responsive approach to your project
• the skills your team should have, and the techniques they should be using, when designing responsivelyPresenter Martin Ridgway is Lead User Experience Designer in Perficient’s Experience Design (XD) national practice.
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