WCM + ECM Portal Strategy

I came across this article: ECM + WCM = Your Portal Strategy by Kimberly Samuelson. I might be jaded or maybe its because I work so closely with capital-p Portals, but I can’t agree that a portal strategy consists of simply blending Enterprise Content Management (ECM) and Web Content Management (WCM).  To me a Portal strategy needs to be far more encompassing than ECM + WCM.

A few weeks ago, I blogged (Differences between Web Content Management and Portal Web Content Management) about how content management vendors define portal as mostly content with a few applications thrown in, while application vendors define portal as several applications integrated with snippets of content.  So maybe, from a content point of view, you could claim that your portal strategy could consist of ECM + WCM.

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Well, I guess I’m from the application school of Portal.  Portal strategy is a lot more comprehensive.  Here is my list of components in a comprehensive Portal strategy:

• Security
• Search
• Content Integration
• Web Applications
• Social Collaboration
• Application Integration
• Navigation
• Branding
• Governance

Now that’s a much better list of topics to consider for your portal strategy.  Let me know if you need additional elaboration on these components.