Martijn Lessnen has a 24 page whitepaper out on the Social Business Revolution. He draws out a fair number of good points about the difference between social media, social networks, and social business. He also dives into the people who are affected……or not affected by social business tools. I like the points he makes about social business being important for employee to employee relations but not necessarily for employer to employee relationships. My vote for best quote in the book though is this:
Social Business deals with business exceptions rather than rules, requiring flexible answers to complex questions in dynamic environments. As such, it isn’t about giving predefined answers to predictable questions, it is about giving unpredictable answers to undefined questions. Social Business serves best where an increased distance between people on all sides is negatively affecting business as a whole. Social Business is best for establishing ties between unknown people
It’s true. In a knowledge worker environment, we are dealing more and more with items that cannot be automated. Where humans must make a decisions and need information to make those decisions. These exceptions will drive social business.
