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Digital Transformation

The World’s Facebook Relationships Visualized

Mashable.com has a post on a study done by Facebook intern Paul Butler.  It’s interesting to see how the world looks according to Facebook.  I think it’s also interesting to note that analyzing these relationships will become far more common.  Social Analytics is a nascent field but I don’t doubt we will see more.  Click through to see the entire article.

With a few more tweaks, he eventually came up with the amazing visualization you see here. At first glance, it provides some expected data — the U.S. has the highest concentration of Facebook friendships, and Africa has the lowest concentration. While most of Russia and Antarctica are nowhere to be found, the rest of the world is easily identifiable.

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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