Posts Tagged ‘Facebook’

Trust Must Be Earned at Every Point During the Client Experience

Whether you think Facebook users don’t understand what information of theirs is subject to disclosure (user’s fault) or Facebook needs to provide more education and acknowledgement of risk to its users (Facebook’s fault), no one can argue it’s been a rocky year for the company as it works to regain user trust. In the rush […]

Facecoin is Not the Only Option

Is Facebook getting ready to launch a Facecoin ICO? Probably not. A number of outlets are reporting that Facebook is planning on launching its own cryptocurrency, but that may just be a particularly narrow interpretation of blockchain from the people reporting this story. At this point, we do know there is movement at Facebook related to blockchain and blockchain […]

How to Choose a Facebook Advertising Objective

Advertising on Facebook can be quite costly, especially if you are unsure how to set the ad up properly or you don’t know how to select the best option for your particular objective. In order to get your ad to the right target audience at a reasonable price, you have to ensure the objective of […]

Your 2018 Facebook Lead Generation Plan: 5 Tips for Better Leads

The first quarter of 2017 showed US digital ad spend is up 23 percent to $19.6 billion. And Facebook and Google are expected to pull in 63 percent of US digital ad spend in 2017. When it comes to Facebook advertising spend specifically, eMarketer reported that “2017 will be the first year when Facebook captures more than […]

Please Don’t Tell Me Social Media Doesn’t Work

I was listening to Bloomberg on the radio today and heard a segment that I knew I had to share. I knew I had to share it because it was a topic that continues to be discussed and debated. In fact, I had similar conversations with two business owners in the last two weeks. Social […]

Top 5 Pharma & Medical Device Blog Posts From September 2017

Now that October is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in September – they’re ranked in order of popularity, with number one being the most viewed piece. How Merck & Facebook Are […]

How Merck & Facebook Are Pushing The Bounds Of Patient Recruitment

In December 2016, my colleague wrote about various technologies that can help pharmaceutical and research organizations help recruit clinical trial subjects. One of the applications Param Singh, our director of clinical operations and connected health for life sciences, highlighted is called Antidote Match: “Antidote Match, which uses natural language processing, artificial intelligence, and an army […]

Top 5 Pharma & Medical Device Blog Posts From July 2017

Now that August is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in July – they’re ranked in order of popularity, with number one being the most viewed piece. All You Need To Know […]

What Financial Firms Can Learn From Mark Zuckerberg & Facebook

A couple of days ago, I posted this piece on a different blog at Perficient, but thought it was interesting enough to share it with those who work in the banking and insurance industries. –  –  – Mark Zuckerberg, Facebook’s CEO, recently took a trip to Alaska as part of his personal challenge to have […]

Lessons From Mark Zuckerberg’s Alaska Trip & Early Facebook Days

Mark Zuckerberg, Facebook’s CEO, recently took a trip to Alaska as part of his personal challenge to have visited every state in the U.S. by the end of 2017. In a post, he shared his thoughts on Alaska’s Permanent Fund Dividend, which provides residents with a portion of the oil revenue the state makes. Each […]

To Go Live or To Not Go Live: The Facebook Live Question

Video has taken over social media. Your feeds that used to be filled first by words and then by photos have been increasingly bombarded with videos. As social media companies do their best to meet demand, one of the cool kids on the block, Facebook Live, leaves marketers a little stumped. Going live at a […]

The Data Opportunity of Events from Facebook

Another digital advertising opportunity may exist soon thanks to Facebook. With the launch of their Events from Facebook app, we predict the data collected from the app could open up another avenue for reaching potential customers. The new app allows consumers to find local events or those their friends are interested in. In addition, it […]

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