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Trust Must Be Earned at Every Point During the Client Experience

Whether you think Facebook users don’t understand what information of theirs is subject to disclosure (user’s fault) or Facebook needs to provide more education and acknowledgement of risk to its users (Facebook’s fault), no one can argue it’s been a rocky year for the company as it works to regain user trust. In the rush […]

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Facecoin is Not the Only Option

Is Facebook getting ready to launch a Facecoin ICO? Probably not. A number of outlets are reporting that Facebook is planning on launching its own cryptocurrency, but that may just be a particularly narrow interpretation of blockchain from the people reporting this story. At this point, we do know there is movement at Facebook related to blockchain and blockchain […]

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Please Don’t Tell Me Social Media Doesn’t Work

I was listening to Bloomberg on the radio today and heard a segment that I knew I had to share. I knew I had to share it because it was a topic that continues to be discussed and debated. In fact, I had similar conversations with two business owners in the last two weeks. Social […]

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Top 5 Pharma & Medical Device Blog Posts From September 2017

Now that October is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in September – they’re ranked in order of popularity, with number one being the most viewed piece. How Merck & Facebook Are […]

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How Merck & Facebook Are Pushing The Bounds Of Patient Recruitment

In December 2016, my colleague wrote about various technologies that can help pharmaceutical and research organizations help recruit clinical trial subjects. One of the applications Param Singh, our director of clinical operations and connected health for life sciences, highlighted is called Antidote Match: “Antidote Match, which uses natural language processing, artificial intelligence, and an army […]

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Top 5 Pharma & Medical Device Blog Posts From July 2017

Now that August is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in July – they’re ranked in order of popularity, with number one being the most viewed piece. All You Need To Know […]

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What Financial Firms Can Learn From Mark Zuckerberg & Facebook

A couple of days ago, I posted this piece on a different blog at Perficient, but thought it was interesting enough to share it with those who work in the banking and insurance industries. –  –  – Mark Zuckerberg, Facebook’s CEO, recently took a trip to Alaska as part of his personal challenge to have […]

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Lessons From Mark Zuckerberg’s Alaska Trip & Early Facebook Days

Mark Zuckerberg, Facebook’s CEO, recently took a trip to Alaska as part of his personal challenge to have visited every state in the U.S. by the end of 2017. In a post, he shared his thoughts on Alaska’s Permanent Fund Dividend, which provides residents with a portion of the oil revenue the state makes. Each […]

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Facebook Tells Insurer It’s Not OK To Leverage Users’ Posts For Pricing

A recent Financial Times article discussed how Admiral, a UK-based insurance company, was planning to leverage Facebook data to offer policy discounts. “The way you write and the things you post online are shaped by your personality,” an Admiral employee said. “An overconfident person will use phrases such as ‘always,’ ‘never,’ and exclamation marks rather […]

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[This Week] Mining The Internet For Safety Signals

Online communities and social networks like Twitter and Facebook have become important real-world data repositories that can be leveraged by life sciences organizations to gain insight into the patient experience, as well as to identify potential safety issues related to drugs and devices – otherwise known as safety signal detection. This week, my colleague, Dr. […]

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Will We See More Advertising From Pharma On Facebook?

Bayer recently launched its first Facebook ad. The ad also happens to be the first time Facebook has allowed a company to put important safety information (ISI) in a scrolling format, something that pharmaceutical companies have long been able to do in banner ads. In addition, the social media giant is also enabling drug companies […]

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Ally Financial Placed 100 Pennies Worth $1,000 Each Across 10 Cities

Ally Financial, a top 25 U.S. financial holding company, launched a clever multichannel marketing campaign that aims to make consumers think differently about money. Ally placed 100 pennies in plain sight across 10 cities, each of which can be redeemed for $1,000. The company developed a website that allows passersby to enter the code they […]

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Facebook at Work is a Game-Changer, Folks

In the world of enterprise social networks, Facebook’s somewhat stealthy new offering has the potential to be a real game-changer.  According to TechCrunch, the product, known simply as “Facebook at Work”, is slowly building up a long waiting list of interested corporate customers. Of course it is.  And why wouldn’t it?  Most everyone these days […]

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A Multichannel, Multilingual Approach To Pharma

  According to Jack Bogle, the founder and retired CEO of The Vanguard Group, many large companies based in the U.S. generate 50% of their revenue from outside the country. The same could be said for international companies: a good portion of their revenue is generated outside their respective regions. 

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A Facebook Post Gets Pfizer To Discuss Prescription Drug Abuse

  If you visit the Gloucester Police Department’s Facebook page, you’ll notice their posts from September 16th and 18th received thousands of likes, shares, and comments. That’s for good reason. On September 16th, the department called out five pharma CEOs with the highest salaries and urged readers to contact them and ask what they’re doing […]

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Why Do Contextual Ads Fail?

I’ve blogged about the personalization failure before.  Now it looks like others are catching on to the ultimate failure on their part, even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go: […]

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What’s ahead for the Xbox One?

Microsoft has always marketed the Xbox One as a gaming machine that can enhance your living room.  This has played out very well for the Xbox One but recently has faltered in the light of the Sony PlayStation 4 (PS4) being a more powerful machine.   This has given customers the idea that the Xbox […]

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Facebook Introduces New Campaign Structure

Facebook has been hailed and maligned at the same time for its advertisement features.  On one hand, Facebook ads promise to reach large, targeted audiences with your message.  On the other hand, Facebook ad reach is a black box that only Facebook controls.  In a previous post, Why Facebook is Failing Marketers, my colleague Michael […]

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