Larry is the executive over portal. He’s been with WebSphere Portal for many, many years and is known as the grandfather of portal within IBM.
- The number of portal customers keeps growing.
- IBM’s portal strategy has been consistent with base portal, snap on accelerators, and then industry toolboxes. Move up and get more complete functionality.
- What’s happened since the last conference?
- release of version 6.1.5
- release of Portlet Factory 6.1.5
- Release of Portal Now v2
- Release of new templates
Portal 7 coming……………..
- WebSphere Portal Version 7 is ready to ship on September 1, 2010
- Portal and WCM now integrated into one seamless environment
- Universal hub integration. Use portlets, widgets, open social components, etc can be used in the portal
- Socially infused web experiences with wikis, blogs, tagging, rating, etc.
But there’s More
- Lotus Forms will now have workflow engine
- Portlet Factory 7 is about to be released with a huge set of changes and enhancements.
Trends in the future
- There are 1.7 billion users and grow to more than 2 billion in 2011
- 1 out of 6 users are named users in some websphere portal system (insurance, government, etc.
- What are people doing on the web? research, buy a product, make travel reservation, watch a video, do online banking, use social network site, read blogs, provide ratings.
- Mobile, mobile, mobile. There are more mobile phones than computers. 27% of households don’t have a land line. WEb is coming to all the smart phones. 58% of phones have web connectivity.
- The scope of conversation with these sites keeps increasing. IBM is keeping up with this.
- CEO surveys are influencing the product evolution. CEO’s are talking about reinventing their customer relationships.
Project Northstar
This is the multi-year strategy to create a great customer facing web experience. It’s all about
- Analytics
- Search
- Commerce
- Mobile
- Portal
- Web Content Management
- Social and UC
This is a multi-year strategy. The portfolio will align for simplicity and ease. This will come through both organic growth and through investments in other products. it will take into account technology convergence and advances.
Northstar will target to most strongly appeal to the roles within an organization that sponsor and/or operate customer facing web properties.
- CSO – Customer Support
- CCO – Channel sites for agents, brokers, partners, etc.
- CMO – Marketing, brand generation, sales
- Business Unit Execs
Strengths to this market
- Unbreakable, proven, and highly scalable
- Openness and integration with existing data and app sources
- Greatest breadth of capabilities from digital services through rich internet apps
- Industry leading capabilities – commerce, portal, social, mashups, etc.
- Industry leading analytics – historical, real time, and predictive
- Specific expertise, best practices, and templates to speed ROI
Project Northstar wil focus on 5 capability segments in engaging client.
- Create – video, audio, and other content
- Target – key users
- Socialize – allow people to do this
- Optimize – understand the use of the system and make a better experience. Could include predictive analysis
- Realize – Do it wherever you happen to be.
They won’t lose track of integration to other apps, processes, and content.
What does this mean to existing portal customers?
- Portal Family of offerings are strategic components of Northstar
- It will completely leverage existing portal investments
- Stays in sync with future with customers expanding portals
- Brings toegether the scope of technolgy, services, needs, etc.
- Will bring new packaged offering to allow ease of deployment
- This represents IBM’s commitment to lead and outpace any alternative challengers
