Gartner highlighted the CIO of Sesame Workshop, Noah Broadwater. What’s interesting is the sophistication of their network of sites and content. Here are some highlights:
- Use Liferay for portal. Scales nicely and they contribute to the open source community
- Heavily use Flash and are starting to create Adobe Air applications
- Use Akamai to stream content throughout the world
- Use Liferay Journal and Alfresco for content and digital asset management.
- Moved from Joomla because PHP is a security nightmare and doesn’t scale all that well.
- Big Bird tweets (how appropriate). He logs in and tweets. Other tweets come from blogs etc.
- Use portlet to publish blogs. The CEO blogs, a variety of characters blogs.
- Advertising model is completely portlet based.
- They publish one piece of content to multiple sites.
- Use Google Analytics. This is important because their entire business is very interested about it. Asset tagging is an evolutionary process and analytics help you understand what works.
