What a week it was! I am referring to the last week spent at Sitecore Symposium North America and Annual MVP Summit that took place in Las Vegas. There was plenty to absorb with as much as seven sessions in progress at the same time. Sessions were divided into three different tracks: Product, Business and Developer. Obviously I couldn’t make it to all, but I did attend a good mix of them. All sessions were diverse in terms of subject matter. However, from opening keynote to closing keynote, the emerging theme was clear, and it was the Connected Consumer Experience!
Well, the concept of the consumer experience is not entirely brand new. At the symposium, stronger emphasis was placed on the term ‘connected’. The digital marketing landscape is continuously shifting as customers are engaging in doing business across several channels – email, website, mobile sites, apps. social media, CRM etc., and it poses at least two immediate questions for any organization that takes their customers seriously.
- Are we ready, as an organization, to do business with customers across these diverse channels?
- And, if so, do we have the infrastructure and solutions in place that drive for us a single view of our customer across online and offline touch points so that we can offer them a connected and meaningful experience?