Posts Tagged ‘social network’

Well Dreamforce 13 was a whirlwind and I’m glad to be home.  The final session I attended was delivered by Sungard’s VP of Marketing, Christine Nurnberger.  While the title of the session  said something about Marketing Metrics and ROI, it really was about how Ms Nurnberger transformed Sungard’s marketing efforts over the last 18 months. […]

Patrick Stokes, VP for Product Management at Salesforce provided highlights of the social roadmap for their Marketing Cloud.  The following are the four areas that are the focus of the roadmap: Publsih Engage Listen Advertise The social tools in the Marketing Cloud include Radian 6, Buddy Media and Social.com.  These tools are integrated with ExactTarget […]

Brian Andersen (LUMA Partners) and Robin Bordoli (Marketo) gave a great presentation on the Marketing Technology Landscape.  This area is to broad to get into details in one hour, so they presented an overview of the market and then suggested the following three tactics to cope with the vast amount of change going on: Accept […]

Barbara Meskin from Jim Beam presented how that brand learned how to engage customers through social media on a global scale.  The journey that she decribed included the following steps over two years, although these things were not done linearly all the time: Social Audit – here they had to figure out what they had […]

We had a panel discussion today on the use of Social Media in Regulated Industries.  We focused on Healthcare and Life Sciences, but the same info applies across the industry landscape.  In regulated industries, social media is especially scary because conversations can be negative, can involve complex subjects and can involve regulatory compliance issues.  For […]

Over on Symplur.com, Dr. Michael Katz talks about connected health care.  In this blog post, Hashtags in Cancer Care: Embedding Meaning in Digital Health, he proposes a more formal set (“ontology”) of hashtags for cancer information.  While hashtags have traditionally been a means of spontaneously organizing Twitter  tweets, I think Dr. Katz’s idea has a lot […]

According to Christian Ziberg in the iDownloadBlog, Samsung was recently found guilty of violating fair trade rules by hiring a large number of writers and having employees trash-talk their competitors.   It looks like Samsung asked these people to post anonymous comments on various websites talking up Samsung and talking down other phones.     […]

@ChrisCrummey is IBM social evangelist and he gives a great presentation. He shows us what an IBM’er in in the digital world A digital IBM’er is smart, social, and secure. He or she has no office, employes next generation employees, and has a more informal voice Note: IBM CIO says IBM to become the preeminent […]

@ChrisCrummey is IBM social evangelist and he gives a great presentation. He shows us what an IBM’er in in the digital world A digital IBM’er is smart, social, and secure. He or she has no office, employes next generation employees, and has a more informal voice Note: IBM CIO says IBM to become the preeminent […]

Online marketing is a challenge.  When you think about having a conversation with your customer or potential customer, where you communicate can have a dramatic impact on whether your message gets through. Many people can identify Facebook and Twitter as two common social media outlets. The Conversation Prism by Brian Solis and JESS3, shown here, does a […]

So what do you do if you are a vendor of social software running on SharePoint and Microsoft includes many of your capabilities in SharePoint 2013?  Well if you are NewsGator, you introduce a solution that leverages your expertise in social systems and delivers to a very important stakeholder of the corporate intranet. Essentially that […]

Anthony Myers posted an article on CMS Wire with results of McKinsey & Company’s latest survey about the use of social tools inside corporations.  I highly respect McKinsey & Company, so I want to pass this information along.  The main results are shown in the image here.