With a multitude of stories about how innovative companies like Gatorade are using Radian6 to monitor customer engagement and sentiment from the “social buzz” on the web, it made me think: How do the brands and retailers that I use engage with me – or, their target consumers at large?
Posts Tagged ‘social enterprise’
Why are banks so easy to pick on?
I wish it weren’t the case, but most banks make for an easy target when it comes to lack of customer service. Case in point: I recently visited an ATM near my house to find it covered in green paint. Green is for money… right? Well, not in this case. Obviously someone had tagged it. […]
Customer Relationship Management Tips: Turn off the radio, please.
In San Francisco, where it’s hard to get a cab, there’s a car service I often use as an alternative. It’s called Uber. It’s not that much more than a cab. But it’s a heck of a lot faster, and it’s convenient, and it’s always available. It’s Mobile: With a few clicks on my iPhone […]
Salesforce Service Cloud – Getting serious about customer experience
Being a part of the Service & Support ecosystem, I have had the chance to watch the Service Cloud product grow from its infancy to a whole new level of maturity and feature offerings over the last few years. Service Cloud has gone from playing catch up with other support platforms in the industry to […]