Posts Tagged ‘ppc’

Let’s face it. Adwords is a great platform to get in front of targeted consumers, but not every company has the luxury of a large budget to spend over a wide audience. Some of us need to be very particular in where our money goes. This can be quite tricky and hard to determine the […]

Written by Jay Ratkowski So I noticed an odd trend with a client: As much as I’d like to believe my amazing remarketing ads generated an 27% view-through rate, it doesn’t quite match up with the fact that this is 500% more view-throughs than they had actual conversions (in this case, ecomm transactions, through all mediums).

Trying to optimize Google AdWords PPC campaigns can be challenging, especially for campaigns with very specific location targeting. Here are some quick tips to help you increase ad clicks.

I met a designer at my cousin’s engagement party last weekend, and he asked me the following question: “I have a client that has a blog, an optimized website, and a good social media presence, but this client wants more site visitors and I’m not sure what else to suggest. Do you have any ideas?” […]