Posts Tagged ‘Personalization’

Just a quick note – when a project we started required DMS to be used with MVC as the primary rendering engine, one of our devs got stuck for a bit.  It seemed that the rules engine didn’t fire correctly for MVC renderings. On investigation I found 2 things that I wanted to share (as […]

Over on Symplur.com, Dr. Michael Katz talks about connected health care.  In this blog post, Hashtags in Cancer Care: Embedding Meaning in Digital Health, he proposes a more formal set (“ontology”) of hashtags for cancer information.  While hashtags have traditionally been a means of spontaneously organizing Twitter  tweets, I think Dr. Katz’s idea has a lot […]

You can see my other posts on what is a Patient Portal here. While not the most complex aspect of a patient portal, personalization may well prove the most important.  When I talk to hospitals about their portals, they all speak of one thing, the need to drive people to their site and the need […]

Mark Polly, Director of Portals and Social Business at Perficient, recently wrote a blog post about Content Targeting in WebSphere Portal 8. Content targeting is a hot topic in marketing circles these days.  Actually content targeting has always been a hot topic, but many content management systems didn’t support it or made it too difficult […]

Content targeting is a hot topic in marketing circles these days.  Actually content targeting has always been a hot topic, but many content management systems didn’t support it or made it too difficult to implement.  IBM WebSphere Portal has long included the concept of content targeting through its personalization engine.  But, in the past, IBM […]

Claire Marshall  recently posted on IBM’s Smarter Conference blog an article titled “5 ways to personalize your site content via IBM Marketing Center“. In the post, she talks about the following ways to personalize your site: Greeting – if you know the person’s first/last name then display it on the page Referring Site – if […]

Back in 2012, Gartner included Salesforce.com in their Horizontal Portal Magic Quadrant as a Visionary.  Since that time, many people have scratched their head wondering how is a CRM system a horizontal portal?   In fact, Michael Porter recently blogged about Virgin Airline’s new employee portal built on Salesforce.  But the real story behind Salesforce […]

One of the great things about working for Perficient is being surrounded by a great deal of very experienced, knowledgeable and motivated technologists – many of whom are working in a completely different technology than I am working.  Another reason is that a good deal of these co-workers are not only willing to be open […]

The fifth and final approach to personalization utilizes rules to understand users and events and then push personalized content and messages to them.  This probably represents one of the most complex aspects of personalization but it can be extremely powerful.  I say “rules” because you need some engine, most likely separate from a portal server, […]

Continuing on with my Personalization series, I want to focus on personalization that caters to what you do on the web site.  We most commonly refer to this as Amazon’s approach.   Amazon does a great, but not perfect, job of recommendations based on your actual actions on the site.  Personalization of this sort would […]

This is part three of a five part series on personalization. Security Based PZN Customization Attribute Based PZN The first two options were important but I don’t tend to call them true personalization.  Attribute based personalization finally gets to the land of actual personalization.  It’s the concept that you choose to display pages, portlets, or […]

Continuing on with the discussion of the five facets of personalization. Customization deserve mention as the reason most companies buy a portal and the feature most companies never actually use. What is Customization Customization is the ability for an end user to create a page and put portlets or web parts on that page in […]