Let’s face it: The web is one of the most powerful tools available to life sciences companies for connecting with patients and physicians. The more empowered patients become to act as their own advocate, the more they search the web for information. The busier physicians become, the less time they have for pharmaceutical reps, […]
Posts Tagged ‘patients’
Want A Reward For Making Yourself Feel Better?
Medication non-adherence continues to be a big issue in the pharma industry, affecting clinical outcomes for both approved and unapproved drugs. And naturally, it increases overall healthcare costs. HealthPrize, a maker of medication adherence and patient engagement software, recently published statistics that further suggest gamification improves patient adherence to medication protocols, as well as […]
Tracing The Roots Of Regulations
The life sciences industry is one of the most heavily regulated in the world, which can make it a frustrating space to do business. But, retracing the current mass of regulations back to their roots can be like the spoonful of sugar that makes the medicine go down…and might even make you feel kinda good […]