Posts Tagged ‘online marketing’

Written by Karen Van Ert When given focus, email has the opportunity to bring in 20% of your on-line revenue with an extremely efficient ROI.  Plus, if you’re spending time on Paid and Organic search, and not focusing on email, you’re leaving a lot of return visitor revenue on the table. Yes, there’s effort needed from […]

Written by Rachel Howe Back in October, Google announced a fantastic update to Google +: Vanity URLs. This now allows the ability for users to create custom URLs that are easier to remember (like google.com/+ZeonSolutions). In order to claim your vanity URL, you must meet the following criteria: Have a profile photo At least 10 followers […]

By now, you’ve probably started seeing people’s faces show up in Google’s search engine result pages and understand that these rich snippets are a product of Google Authorship. Though there are many different ways to claim your Authorship, we’ve found that the three methods detailed below are the fastest and most effective.

Let’s face it. Adwords is a great platform to get in front of targeted consumers, but not every company has the luxury of a large budget to spend over a wide audience. Some of us need to be very particular in where our money goes. This can be quite tricky and hard to determine the […]

Written by Luke Cerny I recently had the pleasure of attending Pubcon 2013 in Las Vegas, where my brain was jam packed with a plethora of awesome internet marketing information – a lot of it directly relating my role in managing search engine marketing campaigns. One session, however, stood out from the others – it challenged […]

Written by Brad Martell FULL DISCLOSURE Ok, first off full disclosure I’m a 46 year-old white male and I’m acknowledging that this particular piece of demography may have contributed to my tone on this blog.  Recently I found myself in what I consider to be heaven on earth, or at least one of my personal all-time […]

Written by Jay Ratkowski If you printed every blog post about content strategy, you could build a paper stairway to the moon.  Unfortunately, most of these posts simply advocate creating bulk content and are extremely thin on the strategy aspect.  What’s worse, is there is an abundance of content marketers trying to make a rather questionable […]

Written by Erin Heffernan Understanding the roles digital marketing channels play and how they interact with each other throughout the sales cycle are key components in gaining valuable insights to showing the value added to client-side or agency-led search engine marketing campaigns. As search engine marketers, we can sometimes become overly focused on the last click, […]

This morning I was lucky enough to attend PubCon’s keynote speaker, Matt Cutts. Cutts is the head of Google’s web spam team. He is the guy who makes changes to the Google engine and algorithm working to provide quality and relevant websites to its searchers. If your organization has a website, you are well aware […]

Having recently come from the retail side of the world, I’ve been involved in a lot of debates around 3rd party marketplaces and the pros and cons of Amazon. Ebay never seemed to get its fair share of attention during these conversations, but that seems to be changing, and changing fast. E-commerce execs and marketing […]

In our world, where the fast pace of business means innovation is constantly being forced, the idea of foundation is very commonly overlooked. The building blocks for success, which are often found in common sense or best practices, are pushed aside for entrancing, new ideologies. And while these ideologies may improve the human condition, they […]

Written by Jay Ratkowski Despite the implications of the title, I’m actually a fan of display ads.  I realize that most people ignore them, clickthrough rates are atrocious, response rates are equally bad, and as many as half of all display impressions either unseen or viewed by bots.  That’s a lot stacked against web banners, but […]