Posts Tagged ‘online marketing’

by Karen Van Ert I’m a consultant, and I focus heavily on marketing initiatives, so that’s typically where conversations I’m involved in migrate. I also like to think of myself as channel agnostic, which seems to be rare in on-line marketing circles. I’m not easily surprised anymore because I’ve seen so many businesses metrics, but […]

by Luke Cerny I’ve learned over my years as a musician that connecting with your audience is much more important than being technically “good”. This was one of those hard lessons learned only by going to countless open mics, where I would spend hours and hours perfecting difficult guitar pieces only to have them fall […]

by Jay Ratkowski For any search agency, a new reality of the job includes cleaning up messes created by others.  At Perficient, we’ve had several clients hit with manual actions from Google, largely due to poor link building tactics by previous agencies.  Anyone who has been through this kind of cleanup process before can appreciate […]

I know you’ve heard of this little thing called SEO – search engine optimization – and you know you should be doing it for your website, but you might be wondering: where do I start? There are so many things you could be doing to optimize your site but you don’t know how the strategies […]

by Karen Van Ert A little background on me…. I’ve spent the majority of my career managing large internal marketing, UX/UI and content teams, and the companies I’ve worked for fully supported me building internal teams over outsourcing – in fact they pushed for it. At my last gig, I started with six very bright, […]

Written by Zach Dumke Well, since this is my first blog post I don’t really know how to start this.  Hi, my name is Zach Dumke and I am the SEM Intern here.  I am a senior at the University of Wisconsin-Milwaukee.  It was a dream come true when I found out I received this […]

Read any digital marketing blog or publication and you’ll probably come away thinking that “content” is the holy grail of all online business. Whether you’re in search, social or you’re a wear-every-hat kind of marketer, the reputable thought leaders in the space will be sure to give you an ear-full about how content’s the new […]

Great products sell.  When in a store and you see terrific product design, and when you see that the product exudes quality and clearly has the features that you desire – you buy it. About 65% of people are mainly visual learners, in that they easily pick up information with their eyes. The web and E-Commerce […]

Digital marketing is typically divided into three major areas: Paid media, Earned media and Owned media. Paid media involves any traffic medium that is paid for, like paid search ads or display ads. Owned media is the channel that the company owns. For example, the company website, social media accounts, or any publications they put […]

2013 proved to be the year of where keyword data died, the knowledge graph exploded, and link building became a bad word. With major algorithm updates like Penguin and Panda rolling out constantly and brand new algorithms like Hummingbird in full force, digital marketing has truly changed forever. Here’s a look into what you can […]

Disclaimer: I take every opportunity I can to talk about my dog. I have a dog named Payton who is allergic to just about everything and eats a dog food prescribed by her vet as a result. Prescription dog food isn’t cheap, but I have found a great website (that I will refer to as […]

Written by Jay Ratkowski Easily the most common rhetoric I hear in the PPC world is that display advertising doesn’t work.  Not that it’s overpriced, or there is too much suspicious activity – but that it flat out does not work. Surprise! Those working in an agency setting disagree.  To be honest, I am a big […]