Posts Tagged ‘online marketing’

In my last post, I discussed the different options for audience targeting in Adwords. As you begin setting up those targets, keep in mind these key tips to ensure you set yourself up for success! Have a strategy. Don’t just pick random audiences without a strategy as to what you want to do with them. […]

PPC ads are a great way to get in front of one of the most qualified audiences you can find – I mean, they’re literally searching for you! However by utilizing audience targeting, you can make your PPC strategy even more targeted and focused on the most relevant audience possible. For most e-commerce websites, adding audience […]

I recently wrote about the new Bing-Yahoo search agreement and how PPC advertisers now need to transfer Bing Ads accounts over to Yahoo Gemini and manage both in order to continue displaying ads on Bing and Yahoo for all possible searches. As I have been doing just that for my own clients, I’m discovering that I’m […]

In an effort to speed up browser load times, Chrome has decided to block Adobe Flash ads by default. This change went into effect on September 1, 2015. If you are currently running Flash display ads in your Google Adwords account, be sure to update those ads to HTML format as soon as possible to […]

Yesterday was Amazon’s big Prime Day shopping event, for which tons of deals and discounts were promised all day. Since it was such a big shopping day that has never been seen before, I put together a few lessons I took away from this experiment. 1. Referencing Black Friday Automatically Gets People Excited The term “Black […]

Looking for an expansion opportunity for your Adwords account? Consider a Dynamic Search campaign. What Is Dynamic Search? Beyond the numerous keyword targets in your account, there are millions of unique searches that don’t always exactly match to your targets. Dynamic search allows Google to choose when to show your ad based on the relevancy […]

Google Adwords provides data surrounding the performance of your ads in terms of how often they show, get clicked on, and result in conversions. Most of the information is used to determine how well the ads are working to obtain traffic and at what cost. Google Analytics, on the other hand, provides more information surrounding […]

Last week, Katie Laes from our sales and marketing team attended the Adobe Digital Symposium in Minneapolis, co-sponsored by Perficient & Adobe. Well over 100 marketing executives from Fortune 500 and mid-size companies gathered to learn, network, and gain expert insights into the world of digital marketing. The symposium featured three presentations by leaders in […]

All content work is not equal. Several factors influence how long it can take to edit a single document. Let’s review the seven levels of editing as detailed by Susan Wyche, and lay a foundation for how to calculate the time it takes to edit content.

by Renee Girard Didn’t get a chance to go to WordCamp MKE 2014? Check out our key takeaways below.

by Kelsey Cadogan It seems like every day another website is being penalized by Google for black hat SEO strategies including numerous strategies to increase backlinks. Finding yourself in this situation is not fun. Suddenly traffic has plummeted along with all your sales… what are you going to do? First, you need to understand that […]

by Allie Kelly First, search engines used volume of links to identify relevancy and quality of websites. It didn’t take long for webmasters to turn “links” into a marketplace and start buying and selling them regardless of the quality. As a result, volume was no longer a reliable indicator. Instead, search engines started to identify […]