Posts Tagged ‘online marketing’

Circumventing Apple’s New iOS Safari 11 Tracking Changes

Apple dropped a bomb on search engine marketing teams recently with the announcement of their Intelligent Tracking Prevention (ITP) for the iOS 11 update. Apple is changing how third-party cookies are now handled on mobile Safari, essentially disallowing third-party cookie targeting after just one day. This significantly (and negatively) affects the ability to target iOS […]

Measuring Offline Store Visits and Sales in an Online Age

Conversion tracking and measurement for online advertising has evolved significantly over the years, with tools for measuring and attributing conversion data within individual channels, across channels, and more recently, across devices. But how do advertisers with an online advertising presence and a reliance on physical store sales accurately measure the impact of their digital investments? According […]

Digitally Transform Your Marketing for Higher ROI

We know that consumers and their preferences change from year to year. Whether slight variations or broad trends that transform the way businesses interact with customers, keeping up with these changes is imperative to successful marketing. And businesses that don’t adapt to these changes are in danger of being left behind. This has led to a […]

Maintain Search Engine Visibility with a Site Redesign or Launch

We hosted a webinar on how you can maintain and maximize your digital marketing success when you’re going through a website redesign. This blog post outlines the SEO and PPC considerations you must make, taken from our webinar. Keys to SEO Success A migration can lead to a significant drop in organic search performance. But it is possible to make any […]

Gain and Retain Customers with Search Engine Marketing

Search engine marketing has never been as effective as it is today in acquiring, engaging, and retaining customers. Here are some tips on using pay-per-click (PPC) advertising and search engine optimization (SEO) to gain new customers while keeping your current ones. How can I target new customers? With PPC, you’re able to hand select your audience. So […]

Why Are Your Conversion Rates Not Higher?

At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test.  The final piece of the puzzle is to explain why to start testing. […]

First Steps in Finding What To Improve on Your Website

In our previous post, I explained a little bit about where we look for test ideas. After identifying the where, the next question is what should I test? To discover what to test, our team uses specific tools to gather insights that give us a better understanding of what people are doing on top opportunity […]

Where to Start Your Conversion Optimization Plan

In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]

5 PPC Strategies You Need to Ditch in 2016

It’s a new year. It’s time to leave your bad habits in the past. The following paid search management strategies are ineffective and unproductive – and should be stopped as you move into the new year. Optimize your account to set yourself up for success in 2016! Stop bidding on too many keywords. Now that […]

Google Begins to Show Your Personal Data in Search Results

Get ready for another addition to the Google search results page, and this time, it’s personal! When signed into your Google account, you may start seeing your personal information pulled from other Google products (Gmail, calendar, etc.) right within the search results. Don’t worry, this information is only visible to you. It’s not seen when […]

What’s the Deal with Yahoo Gemini?

As most all digital marketers already now, Microsoft & Yahoo renegotiated their search partnership last year, which changed how Yahoo serves the paid ads on their search results page. While they used to serve ads solely from the Bing Ads platform, they are now using ads from their own platform, as well as testing out […]

5 Ad Copy Test Ideas for the Holiday Season & Beyond

  If you’re an e-commerce business that runs a lot of promotions in December to capture additional holiday traffic, this is a great time to take advantage of the high volume to test out ad copy variations and gain new insights into what users respond best to. Here are a few that I have tried […]

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