Posts Tagged ‘omni-channel’

In today’s increasingly digital, mobile and social purchasing landscape, shoppers have a greater say in when, where and how those needs are met.  To break through the disruption and provide quality experiences for these connected consumers at all stages of the purchasing cycle, businesses must examine the ways they engage their target clients through established […]

In a recent discussion series that the Consumer Markets had with our internal teams, our team of experts addressed the importance of consumer engagement for retailers and brands.  With the digital age becoming more prominent, companies need to explore new ways to engage with their consumers that are relevant and innovative.  Jim and Michael address some […]

In our most recent webinar, we discussed the sustainability of the brick-and-mortar store.  What we found out is that stores are not going anywhere fast and the digital channel, if anything, can only help increase in-store foot traffic.  There is definitely an increasing demand for the digital experience as technology expands and capabilities grow but despite […]

Michael Porter, Sales Director at Perficient, recently wrote a blog post about Oracle Mobile support while being present at Oracle OpenWorld.  Most consumers are now armed with a mobile device wherever they go but especially when entering a retail store.  These consumers are highly informed and expect associates that they interact with to know as much or […]

If you love Apple as much as I do, then you are definitely tired today.  Why?  Because you were one of the people who got up early this morning (2am CST) and wait for Apple and cell providers to accommodate the heavy flow of consumers wanting to pre-order their new iPhone!  So now that the […]

If you are like me, then you were waiting with bated breath for today’s announcement from Apple regarding their latest technology.  Apple revealed the iPhone 6, iPhone 6 Plus, Apple Pay and the wearable technology that everyone was waiting for, the Apple Watch.  Apple has revolutionized technology over the decades and with today’s reveal of […]

What would you say if I told you that the Internet was not the first channel of that gave consumers a more convenient and automated way to purchase and obtain consumer goods? The Internet has given consumers a lot of power in regards to researching products, purchasing habits, and delivery options. It has provided consumers […]

What is Omni-Channel? Have you heard of Multi-Channel and Omni-Channel? Why e-Commerce retailers are moving towards Omni-Channel implementation? Let’s understand what it is and why it is important. Today’s tech savvy and smart shoppers expect the same price, the same merchandise, same promotions and discounts across every channel, regardless of how they come into contact […]

Michael Porter, Sales Director at Perficient, recently wrote a blog post about Hilton’s unveiling of their new customer experience initiative via the mobile channel.  It will enable consumers to utilize their smartphones to check in, view floor plans to select the rooms they would like, submit special requests (ie. room service), etc.  Hilton recognized that their […]

Adidas, one of the World Cup tournaments largest sponsors (and has sponsored the World Cup “official” soccer ball since 1970, has spent a lot of time and investment the past year for this campaign.  Along with sponsoring the tournament, Adidas has crafted a campaign to help build the payers and national soccer federations that they […]

Jim: So Michael, except that New York City  is a great place to visit any time of the year, can you tell me just why Perficient is attending CGT’s Sales & Marketing Summit this week? Inquiring minds really want to know! Michael: Do we really need a reason to ever visit the Big Apple, Jim? […]

Consumer shopping behaviors and expectations are rapidly resulting in a redefinition of the shopping experience.  Consumers are given more choices in the ways they engage with brands and enabling them to shop in a variety of different ways at every stage of their shopping journey.  In response, retailers need to personalize the consumer experience with […]