Posts Tagged ‘marketing’

We keep hearing about the death of email – social media was going to kill email, spam was going to kill email, etc, etc. if you search Google for “email death”, you will find hundreds of articles predicting and espousing the death of email. As a side note, this even goes back 10 years: The […]

It’s official.  Most web sites that use an ad service of any kind have a personalization problem. It’s a serious one in this evolving world of consumer expectations.  It’s making some large ad companies a lot of money but at the expense of their customers who do ad buys and expect some sort of smart […]

Today I was reviewing a Forrester webinar replay, called “The Age of the Customer: Becoming Customer Obsessed”, and later in the afternoon I checked by physical mail box, and found a post card depicting beautiful swimming pools that I may wish to purchase from Reliant Pools. What struck me was the incongruence between this advertisement and […]

Facebook has been hailed and maligned at the same time for its advertisement features.  On one hand, Facebook ads promise to reach large, targeted audiences with your message.  On the other hand, Facebook ad reach is a black box that only Facebook controls.  In a previous post, Why Facebook is Failing Marketers, my colleague Michael […]

IBM has a fantastic explainer video this succiently explains what a connected knowledge worker (to borrow from the late Peter Drucker) is. Check it out.

Tom Wentworth at CMSWiRE has a short but very interesting article on collaboration between the Chief Marketing Office and the Chief Information Officer.  He engages you at the beginning with the reasons why the two roles are blurring.  I personally know of one CIO who also wears the CMO hat. …today’s marketers have a required […]

Joan Rothman, Director at Perficient, recently wrote a blog post about the new landscape of healthcare marketing: You see the commercials on TV, the alluring websites, digital advertising in airports, on billboards, on the radio, in magazines, everywhere. Let’s face it, the war for patients in healthcare is in full swing. Whether you are a […]

Thanks for John Spyers for pointing this out to me.  I’ve heard a lot lately about the “contextual” experience.  By that I mean, an up to the minute completely personalized experience based on more than just what a company knows about you.  Now you can take into account all of the usual items like how […]

Thanks for John Spyers for pointing this out to me.  I’ve heard a lot lately about the “contextual” experience.  By that I mean, an up to the minute completely personalized experience based on more than just what a company knows about you.  Now you can take into account all of the usual items like how […]

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

CMSWire has an article that talks about a new report from Frost & Sullivan about the Marketing Automation industry. The report author said market revenues in 2013 were about $550 million and will grow to $1.9 billion by 2020. That’s a nice growth rate. Three vendors accounted for 80% of the market activity in 2013: […]