A Primer on CMO, CIO Collaboration

Tom Wentworth at CMSWiRE has a short but very interesting article on collaboration between the Chief Marketing Office and the Chief Information Officer.  He engages you at the beginning with the reasons why the two roles are blurring.  I personally know of one CIO who also wears the CMO hat.

…today’s marketers have a required skillset that often overlaps with that of the CIO, who has traditionally managed and maintained a company’s IT infrastructure. For that reason, CMOs are becoming integral decision makers when it comes to buying and operating a company’s technology assets.

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He then goes on to describe the three ways the two can collaborate. I’ll list the three ways but notice how they describe what a progressive CIO should have been doing in years past.

1. Marketing needs to be a strategic enabler of business
2. Marketing projects move incredibly fast
3. We need agility and flexibility to succeed