Posts Tagged ‘marketing’

  In case you missed the headlines in the last few days, the FDA issued a Warning Letter to Duchesnay over Kim Kardashian’s Instagram post promoting Diclegis, the pharmaceutical company’s drug for “the treatment of nausea and vomiting of pregnancy in women who do not respond to conservative management,” commonly known as morning sickness. 

At a recent Chicago Healthcare Marketing Summit, Jason Rushforth, Oracle Vice President of Industry Solutions for Mobile, Display and Marketing talked about the keys to healthcare marketing. His overall message was that marketers in healthcare need to crawl, walk and then run as fast as possible, because somewhere someone is running faster than you are! […]

  There are a plethora of gurus and ninjas in the social media space, aren’t there? They are early adopters of new social platforms and they can tweet, text and snap at the same time. But does your company need a ninja? Maybe…or maybe not. It’s important to be agile and to adapt to new […]

  Last week, I was fortunate to attend a presentation by Kyle McNabb, VP of Research Strategy at Forrester. He spoke about how empowered customers have given rise to a new era. “The device is not the problem, the problem is what we can do with the device,” he said. McNabb continued to tell the […]

Next week, we will have special guest Nigel Fenwick, Vice President and Principal Analyst, Digital Business Strategy, Forrester Research, included in a live broadcast round table webinar with Perficient’s David Stallsmith, Director, Customer Experience and Digital Transformation and Michael Porter, Managing Principal, Strategic Advisers. The three will discuss the nuances between success and failure of digital transformation, […]

  The demand for hyper-connected digital experiences continues with a shift in how organizations are approaching communication and brand interactions but many brands are still missing the mark. This means more than just having one-way marketing coversations with your audience on Facebook and Twitter or infusing mobile apps. Companies need next-generation experiences that are directly plugged into core business processes, […]

We’ve been talking about how digital transformation is essential to success in the future. Harvard Business Review Analytic Services and Redhat recently published a study that shows digital leaders are more likely to be successful than followers or laggards.  Here are a few key points from the study: Digital leaders are more likely to have […]

  Next week, we will have the opportunity to sit down with Apollo Endosurgery, the makers of LAP-BAND, for a “fireside chat” session on their use of Salesforce to run various aspects of their business. 

You’ve probably heard a lot about mobile in the past two years.  In PriceWaterhouseCoopers 18th annual Global CEO Study (2015), 81% of CEOs said that mobile technologies are strategically important to their business.  PWC says, “The sheer ubiquity of mobile devices today has revolutionised customers’ ability to obtain information – which has, in turn, transformed how they perceive […]

You’ve probably heard a lot about mobile in the past two years.  In PriceWaterhouseCoopers 18th annual Global CEO Study (2015), 81% of CEOs said that mobile technologies are strategically important to their business.  PWC says, “The sheer ubiquity of mobile devices today has revolutionised customers’ ability to obtain information – which has, in turn, transformed how they perceive […]

  Let’s face it: The web is one of the most powerful tools available to life sciences companies for connecting with patients and physicians. The more empowered patients become to act as their own advocate, the more they search the web for information. The busier physicians become, the less time they have for pharmaceutical reps, […]

We’ve heard a lot about Chief Marketing Officers in the last few years.  With Digital Transformation at the top of many CEOs minds, the CMO role has gained prominence and power.  Of course with that prominence, comes increasing scrutiny.  Matt Langie wrote a story on CMO.com about the pressure CMOs are facing due to the […]