Posts Tagged ‘customer experience’

In backrooms and boardrooms across the country, businesses are discussing the ROI of social media. Where should I put my marketing dollars? What about my time? Why do I care about what Twitter says about my brand? Sometimes you can measure social media ROI by tracking traffic and sentiment and reach. Other times, the ROI […]

Is the physical store dead in retail? Absolutely not. However, it is safe to say that the future of brick and mortar retailing will look very different as the physical store undergoes an incredible metamorphosis. The ongoing consumarization of digital services and experiences is poised to take over the in-store experience for retailers. According to Retail Systems […]

Last year, 2013, Amazon, at $74.5B revenue, became the 4th largest retail business in the US, surpassing #5 Target, ($73.3B); on their way towards eclipsing #3 Kroger ($96.8B), #2 Costco ($105.2B); and given certain growth projections, even eclipsing #1 Walmart ($469.2B) in the next 10 years. If you include the “marketplace” portion of Amazon’s business (selling other retailers merchandise for […]

Park the car, walk the aisles, bring it home. Click, track it online, bring it in off the front porch. Consumers have clearly grown accustomed to these two dominant methods of shopping. Have we perfected the art of omni-channel commerce? Not exactly, but some creative alternative models are making their way to consumers in 2014. […]

The NRF’s Big Show is underway and already there’s a lot of information out there to consume and reflect upon. I thought it would be helpful to compile some insights and thoughts around some of the most talked about retail technologies at NRF this year.  Supply Chain and Commerce “The last mile wars are just […]

We know it’s a new year when the NRF Big Show kicks off in January.  Each year we migrate to New York City to see the best and brightest of retail for the next year.  This year is no exception – and like the holiday shopping season just passed, we go looking for the new […]

Mobility Convergence Mobile continues to transform retailing as digital technology not only alters the way in which the Connected Consumer shops but who controls the relationship. From social interactions and marketing to commerce and in-store experiences, mobile technology will be the bridge that connects digital and physical shopping experiences for retailers as they strive to […]

Our third Retail Tech Trend of 2014 is the continuing endeavor to know everything about everything with analytics and big data. Retail has led the way in leveraging shopper and shopping data for greater customer-centricity, and the combination of staggering growth in available data and maturing of the analytics infrastructure will conspire for even sharper insights. […]

In case you missed it, we’ve kicked off our list of retail technology trends you can’t ignore in 2014 and covered Social Commerce and Marketing in our first post. The proliferation of social media, smartphones, tablets, mobile wallets, and wearable technology all made headlines in 2013. These converging technology trends have helped formulate the Age of […]

What better way to start off our retail technology blog than by doing a run down of our predictions for the top 10 retail technology trends for 2014! Be sure to bookmark our blog as we unveil and discuss each of these prevalent trends heading into next year to help your organization prepare for the […]

Consumers will continue to dictate investments in retail technology next year (this is not a surprise really) to satisfy today’s “smart shopper”. To keep pace with new customer demands like “click and collect”, mobile couponing, showrooming and geo-targeting, personalized recommendations and other customer experiences to support omnichannel retailing, brands will rely on three key investments […]

Today Oracle announced they are acquiring Responsys, a leading B2C cloud-based marketing system. This acquisition is part of Oracle’s strategy in becoming an end-to-end player in the rapidly expanding customer experience space. Earlier this year Oracle purchased Eloqua, a B2B marketing platform. By combining Responsys and Eloqua, Oracle says, “for the first time CMOs across […]