Posts Tagged ‘customer experience’

In just a few more days, we will host Nigel Fenwick, Vice President and Principal Analyst Digital Strategy at Forrester. We’ve been collaborating for a few months on the topics we will address and the format.  Nigel walked us through some of his answers to our questions today, and I’m pretty excited about the webinar. […]

How often are communications an afterthought, or a box you have to check, on your projects?  Your project’s success may be more dependent on them than you think! In my recent blogs, I’ve been focusing on the importance of answering and communicating a project’s “why” factor.  I firmly believe that this is the single most […]

As Mark Polly discussed in a recent blog post, a newly published study by Harvard Business Review Analytic Services shows that digital leaders are more likely to be successful than followers or laggards. There are many ways a company can improve its digital leadership. For example, CIOs can create a digital advisory board comprised of […]

The weather was beautiful in Chicago this week for the Internet Retailer Conference + Expo (IRCE) 2015: Sunny skies, moderate temperatures, and no humidity. But if you know the weather in the Midwest, then you know that you only need to wait a day – or sometimes even an hour – and the weather can […]

How many times have you put off doing something that you should do because there was no sense of urgency, and you thought you’d just get to it later?  If you’re like me, it happens all the time.  If we take a deeper look into why we don’t take action on those things, it’s because […]

We’ve been talking about how digital transformation is essential to success in the future. Harvard Business Review Analytic Services and Redhat recently published a study that shows digital leaders are more likely to be successful than followers or laggards.  Here are a few key points from the study: Digital leaders are more likely to have […]

Today’s B2B commerce world is drastically different than a decade ago, much less a couple of years ago. With the dawn of the digital age and change of customer demands and expectations, many B2B organizations are now focusing on how to grow online customers and sales to maximize their revenue.  In recent blog posts, we […]

At the IBM Digital Experience 2015 Conference, Ajay Kadakia with IBM talked about how the API economy is affecting legacy IT companies versus the newer cloud-based companies. The challenge is how to provide more agile, market reactive content off the legacy systems when competing against seemingly more agile, cloud based systems. Ajay talked about the […]

We have talked a lot this year in the importance of the Experience in the consumer markets industry.  In one of 2015’s top trends, we discussed how important different aspects of the experience influence the consumer.  Experiential marketing has allowed consumers to interact with brands, products and retailers in a unique experience intending to drive […]

I was talking to a gentleman at the pool last night as we wrapped up a great Memorial Day weekend. He was telling me about the opening of a renovated restaurant at a private club, for which he’s overseeing the construction and has ultimate responsibility for. This restaurant is going to be a relatively high-end […]

How often do you hear Change Management referred to as “the soft side of the project?” Maybe you’ve even done it yourself.  Just last week, I was at a client site, describing what I do to a client employee, and the response from the client was, “Oh, you deal with people – the soft stuff.” […]

Consumer shopping habits have bled over to B2B buyer expectations, which forces B2B sellers to rethink multichannel commerce capabilities.  Buyers are looking for more than just to be served online. They expect services such as next-day delivery, inventory visibility, and enhanced fulfillment capabilities.  Many B2B sellers are beginning to upgrade their ecommerce platforms and pull those resources […]