Posts Tagged ‘consumer_markets’

Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply specifically to brands and retailers. In our opener of our “Digital Transformation in Retail” series, we urged these companies to become particularly deliberate about their own […]

My colleague Heather Bowman recently wrote about mobile trends in B2B selling on our IBM Blog: MCommerce in the B2B World A recent study done by Regalix found that a lot of B2B companies are looking to focus on development of mobile websites and apps: The study also demonstrates what their top priorities are for the […]

I recently started looking for retailers and sellers who have avoided digital technology to run their businesses. It’s not been easy. I made an appointment for a haircut, and they insisted on sending me reminder text messages. I visited a booth at our local farmer’s market where they gave me a card with their Twitter […]

Lisa McMichael, Senior User Researcher out of our Atlanta office, wrote an excellent post on our Spark blog called, “CX and software – consumers lead the experience.” In it, she outlines a topic we’ve covered many times in this blog: “Consumers are now leading the experience they want to have.” We are facing an “unprecedented opportunity to learn […]

Earlier this month, Amazon announced they were going to have a “Black Friday” sale on July 15th for their Amazon Prime members. Their announcement caused other retailers to quickly whip up potentially matching sales to push consumers to start their spending habits a bit earlier. As a prime member, I was definitely excited to see […]

Back-to-school shopping season struggled in 2014 with the slowest sales growth since 2009 and with retail sales dipping .3% last month (Commerce Department report), the industry is off to a challenging start for 2015.  With families spending about 5.8% less on BTS items this year, NRF projects that 2015 BTS spending will drop from last […]

Its hard to believe that the summer is almost over! The BTS (back-to-school) season begins in about a week as shoppers tend to prepare about three weeks to one month prior to the first day of school. To maximize conversions, retail marketing campaigns need to begin early to address schools all across the country, with […]

With graduation parties coming to a close and the 4th of July has come and gone, we are halfway through the summer and school is right around the corner. Cue the boos and wahs now from kids and young adults but parents are excited to get them back into a regular schedule and retailers are […]

The food and beverage category is the largest retail category in the United States at $600 billion per year, Business Insider reports[1] and technology has transformed the way consumers purchase things in many industries. iTunes allows consumers to gather music and purchase music from wherever they are, Amazon gives shoppers the ability to view, select and […]

Over the past decade, social media has been utilized by retail and brand marketers to engage with customers, market products and sometimes even to make merchandising decisions. Social promotions, content marketing, sponsored posts and customer reviews are carefully engineered to build consideration, awareness and intent to gain and retain customers. However, now merchants are adding […]

At Perficient, mobility isn’t something we add on to a project; it is something baked in from the beginning in almost every project. It is one of the reasons that our shift to User Experience and then to Digital Translation may have happened faster than other consulting firms. In our latest numbers, more than 75% […]

In the past year, we have seen a lot of online stores expand into the offline realm. As everything seems to be going digital, why are ecommerce sites developing brick-and-mortar stores? For starters, 90% of all sales occur in a brick-and-mortar setting.  AND 95% of all retail sales occur amongst retailers that have some sort […]