Posts Tagged ‘commerce’

It’s not every day you hear the word “trillion” unless you are in the B2B Online Retail business. New analysis from Frost & Sullivan, Future of B2B Online Retailing, reveals that B2B online sales will account for close to 27 per cent of total manufacturing trade, which is likely to hit 25 trillion $ by […]

Cyber attackers secured more than 61 million records in the 2014 year, providing a growing increase in concern among consumers regarding the security of their personal finances, intellectual property and personal identity. A few years ago, consumers had only to worry about the safety of their credit card or bank card safety.  With the use […]

Connected consumers are using more screens more of the time.  Flipping between the computer, smartphone, tablet and ultimately the store is the reality of today’s shopper journey.  This year, these lines will continue to blur and it will be more important than ever for brands and retailers to embrace adaptive strategies for ecommerce.  It is […]

Let’s face it, it is not often that Amazon does not make news headlines.  They have built their business by making it easy for consumers to purchase a wide variety of things online.  From subscription-style services to their patented on-click ordering tool to the push of a button, Amazon seems they are not going to […]

It has been an exciting week for Apple with the biggest launch since 2010 announcing of the launch date and styles in a new product category, the Apple Watch.  Many people have been waiting with bated breath for this new wearable and the time has finally come.  Once again, as they did with the iPad, […]

In our last blog entry about Consumer Markets trends, we discussed the importance of the Customer Experience.  Gauging how effective the customer experience is depends on how seamless and easy the experience is.  Technology has proved to be a solution and help drive service and convenience to the consumer.  In 2014, we saw retailers adapting […]

At an average cost of $4.5 million, ads for Super Bowl XLIX have sold out. But the game itself is the spark that many companies are hoping to transform into an inferno by leading consumers from their TVs to their mobile devices, with their Visa numbers at the ready. Katy Perry won’t just be using your […]

We are in an age where the connected consumer – the person that is very knowledgeable about your products, your competitors, about what friends are thinking – is in control.  This has also created the shift from manufacturers and marketing toward choice and convenience, which in turn forces manufacturers and retailers to be even more […]

We are officially into the 2015 year and before we begin to discuss what are going to be the top trends in the Retail & Consumer Products industry for this year, lets take a look back at a few trends that really gained momentum and came out on top in 2014! Personalization & Relationships  Technologies like […]

Today’s consumers are now empowered with an ever increasing range of channels and devices creating a dynamic path to purchase which has created a shift in the consumer markets industry.  The digital, social and mobile evolutions are shape-shifting almost every aspect of the customer experience and, in the process, creating new opportunities and challenges for […]

The holiday season is upon us. I can see it most prominently through the endless commercials during kids shows followed immediately by the voice of my child screaming, “PUT THAT ON MY LIST!” The other place where I’m being bombarded is through my email. Every morning for the past week, I have received countless alerts […]

Mark Polly, a Director at Perficient, recently wrote a blog post about customer engagement while attending CET World in New York this week.  Today’s consumer is in the driver’s seat, controlling the path to purchase at every step.  Companies talk about the customer driving the process but the actual methods to engage do not often […]