So we’ve seen a trend lately that some hype with overblown expectations but that remains a significant development. Specifically, a blurring between the lines of what a CIO does and what a CMO or Chief Marketing Officer does. Old World CMO: Take care of the brand. Enable greater sales through lead generation. Use external tools […]
Posts Tagged ‘CMO’
Speaking at Connect 2013
Saren Sakurai (@saren) and I will be speaking on Social CMO: Engaging the Consumer at the IBM Connect 2013 Conference. For those of you attending, you can preview the session by going to the session preview tool and searching for CMO. We are BP402. Here’s a quick agenda on what we’ll discuss: Awareness: Defining a […]