Posts Tagged ‘best practices’

Our customer, GoPro, had the honor of sharing their Salesforce success story along with some Service Cloud Console best practices at Dreamforce a few weeks ago. If you weren’t able to go to this particular session or were unable to attend Dreamforce this year, here are the highlights presented by Scott Murphy, Sr. Manager of Support, Global Operations. This blog also includes a […]

Every Salesforce implementation has its zenith in deploying the final solution and going live. This may include multiple phases or steps, people and technologies to be successful. When planning your next CRM deployment, take a page out of a recent house move when thinking about the essential steps. House moves are similarly complex. There are often a […]

When we think of the Salesforce Community Cloud, we traditionally think of a partner portal or an external-facing community. Salesforce is positioning the Community Cloud for employees. Key attributes of this vision are similar to what we expect as consumers. They include: Relevant, up-to-date information Effortless access to systems and apps Open, transparent collaboration Ability […]

Craig Wright from Salesforce’s Innovation Technology Center presented a case study on Digital Transformation at Barclays. Criag started the session talking about what is the Digital Wave. Evidence of the Digital Wave can be seen from companies spending  2.1 trillion dollars on digital transformation. 27,000 digital health apps exist on the Apple AppStore.  In terms of […]

Do you want to find out what Salesforce and other thought leaders see as emerging and digital technology trends?  At Dreamforce 2016, Kartik Chakkarapani, the Emerging Trends Track leader hosted a session with Peter Coffee, VP for Strategic Research at Salesforce, Kevin Brady, Chief Digital Officer at Cisco, and Dion Hinchcliffe, Chief Strategy Officer at […]

McKinsey has a long but great article on Leading Organizational Transformations. It’s very focused on the generic need of transformation rather than my more specific focus on digital transformation but the description of the problem and recommendations on approach make sense in both use cases. The problem Let’s face it, most attempts at transformation of […]

I considered naming this blog post An Interview with Frito-Lay CMO but after thinking about it, decided that Ram Krishnan is really talking about Customer Experience (CX). CMO interviewed Ram Krishnan about his views on marketing and data. His twitter handle is @ramalytics after all.  Mr. Krishnan is all about the data in the marketing […]

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

For those of you still managing cases in the classic Salesforce view and interested in migrating to the Service Console, or thinking about migrating to the Salesforce Service Console from another case management system altogether, I hope you find this post helpful in prepping your team for the move. Migrating a group on to a […]

You have probably heard this statement before—“it’s a journey, not a destination,” and chalked it up to a simple cliché. But the drive toward digital transformation mirrors this statement. Digital transformation does not occur in a day or a month and it is not only front-end but includes all of the back-end solutions and integration […]

Don’t forget the other parts of this series: Gain Insight Vision and Goals When speaking of the digital world everyone’s natural inclination is to think technology. While technology forms a key component of this digital first realm, it’s not the only component nor is it the hardest component. Culture makes the top of my list […]