There’s much talk in the world of digital commerce about the great need for “convergence” between the online and offline buying experience. How does online shopping from the comfort of my living room translate into my in-store shopping experience, and vice-versa? Being in the eCommerce profession, I tend to find the buying journey (no matter […]
Posts Tagged ‘B2C eCommerce’
Why Make the Move to Magento 2?
If you’re contemplating an upgrade to Magento 2, you’re not alone. Moving to a major commerce platform release can be seen as a business growth strategy rather than risk-avoidance. It’s no secret that the competitive stakes are high when it comes to digital commerce. More than 11% of retail shopping happens online.1 While in B2B, 68% […]
Content & Commerce Dynamics: What You Need to Know
What’s the difference between a bounce and a conversion on your site? It all comes down to the quantity and quality of content that your customers find. In a related post, we explored the importance of blending content and commerce to enhance the customer experience. In fact, Gartner estimates that by 2020, 25% of leading […]
Why You Need to Pay Attention to Content & Commerce
Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]
Blending Content & Commerce: A Recipe for Success
Creating remarkable experiences is essential for differentiating your brand in the Age of the Consumer. In fact, 73% of businesses claim that improving customer experience (CX) is a strategic priority.1 However, few companies are getting it right. Only 1% of companies deliver an excellent customer experience2 Mobility, transparency, and an endless supply of choices allow […]
Merging Content and Commerce: How to Get from Point A to B
It’s no surprise to anyone in digital commerce that content plays a major role in influencing purchases. Organic, email, and cost-per-click (CPC) are among the top drivers of sales for eCommerce sites.1 Additionally, 68% of B2B buyers prefer to research purchases online, up from 53% in 2015.2 Going from a commerce-driven site to one that […]
How Cognitive Computing Can Uplift Your eCommerce
Cognitive computing is quickly gaining ground in the marketplace and already influencing our lives. Brands like Staples and 1-800-Flowers.com have implemented cognitive systems for a variety of use cases. For Staples, it’s their “Easy Button” that allows customers to use voice commands to place orders via a smartphone app. Or consider 1-800-Flowers.com, which has grown […]
How a Perfect Mess Appeals to Home Furnishing Customers
If you’ve recently thumbed through the latest catalogs from Crate & Barrel or Pottery Barn, you may have noticed that the design inspirations for bedrooms or living rooms look more “lived-in” instead of perfectly decorated. While there’s a certain allure to seeing beautifully designed spaces with every detail perfected, most of us cannot sustain this […]
Creating Personalized Commerce Experiences That Surprise + Delight
Whether it’s Valentine’s Day, your birthday or even a non-holiday, most people like to be made to feel special. Many times this satisfaction comes from a simple and thoughtful gesture, when someone else knows exactly what will make you smile. In our always-on-the-go daily lives, how do you feel when your favorite brand or store […]
Crafting Well-Built Commerce for Jordan’s Furniture
The retail industry across the board understands the importance of delivering an omni-channel customer experience. Even the furniture industry is feeling the effects as pure-play eCommerce retailers like Wayfair and Overstock.com chip away at market share. However, most consumers want to be able to see finished products in a retail setting, especially when it comes […]
Platform Scalability + Hosting Environments: 3 Questions to Ask
As a savvy eCommerce business, you’re fully aware that website performance matters in the digitized, instant-gratification world in which we live. Improved web performance impacts an increase in pages viewed, products viewed, cart conversions, and revenue. Take a moment to consider this – 53% of mobile users abandon sites that take longer than 3 seconds […]
5 Steps to Build a Business Case for Re-platforming: Part 5
When evaluating any technology solution for your business, the two biggest questions to address with the decision maker(s) are: “How much is this going to cost, and when will see a return on our investment?” As you build the business case for your eCommerce re-platforming project, you’ll need to look at the big picture to […]