Today, Adobe kicked off its annual Adobe Summit conference for digital marketing. This is an important year for Adobe as many of its competitors are trying to jump ahead of Adobe in this space. Adobe has excellent products and excellent vision, but still recognizes the need to reinvent their products for the evolving digital marketing […]
Posts Tagged ‘adobe target’
Adobe Summit: Testing & Targeting Simplified with Adobe Target
Daniel Hopkins, a Senior Consultant of Digital Strategy and Optimization regaled us with stories about how we could use Adobe Target. Have you ever wondered why optimizing your web site is sub-optimal? Why is it so hard? Quote: Simplicity is the ultimate representation (Leonardo DaVinci Uncomplicate the Process Optimization: To make the best or […]