Marketing Automation helps organizations maintain contact with prospects and/or customers in a meaningful and efficient way.
Posts Tagged ‘A to Z Strategy’
L is for Loyalty
When it comes to your users, the value of loyalty and loyal customers cannot be overlooked.
K is for Key Performance Indicator
Want to know how your organization is performing against business objectives? Well then get your KPIs defined and ready.
J is for Journey Mapping
Journey mapping is an exercise that helps organizations understand customer pain points and plan a positive experience accordingly.
I is for Immersion Workshop
Make sure to get your project off on the right foot with an immersion workshop to discuss goals, users, requirements and more!
H is for Heuristic Analysis
To deliver a positive experience for your visitors, it’s important to make sure you are resolving usability issues
G is for Goals
Goals give insight into what users want/need to achieve, and also serve as a measurement tool for how users are engaging and if the experience we have delivered is helping them accomplish their job-to-be-done.
F is for Funnel
Funnels are representations of the journey that prospects go through from first contact with you until a completed purchase.
E is for Engagement
Knowing about a users engagement helps us understand their “readiness” and can inform messaging strategies.
D is for Data
Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.
C is for Conversion
Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.
B is for Behavior
What is behavior and how can we use it to make informed decisions for strategy and marketing? Let’s take a look.