The Digital Marketing Excellence Blog

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In 2018, Perficient acquired Stone Temple Consulting, an award-winning Boston-based $9 million annual revenue digital marketing agency. Read more about the acquisition here, and below you’ll find blog posts by our digital marketing experts from Stone Temple.

Latest Posts

  • Googles-Core-Web-Vitals-are-about-more-than-page-speed Google’s Core Web Vitals Update and What You Should Be Doing Now - Google rolled out its updated Page Experience signal in mid-June. While this Page Experience Update includes several components (secure sites, safe-to-browse sites, non-intrusive interstitials, and core web vitals), the core components of this update are easily misunderstood. Here are four things you should know about Google’s Page Experience Update and what you can do to […]
  • Digital Marketing Considerations Play a Big Role in Commerce Platform Selection Why Digital Marketing Considerations Play a Big Role in Commerce Platform Selection- Here’s Why #271 - There are a lot of things to consider when choosing a commerce platform for your business. In the first part of this two-part series, Eric Enge and Justin Racine, Senior Commerce Consultant at Perficient, discussed the technology considerations. Now, in this video, they dive into the business and digital marketing factors you need to evaluate […]
  • Technology is One of the Big Keys to Picking the Right Commerce Platform Why Technology is One of the Big Keys to Picking the Right Commerce Platform – Here’s Why #270 - Your e-commerce platform sets the foundation for the future success of your business, so it’s crucial that you choose one that fits your current needs and allows room to grow. In this episode, Justin Racine, Senior Commerce Consultant at Perficient, joins Eric Enge to highlight the key technology considerations you need to examine before deciding […]
  • Eric-Enge-Duane-Forrester-cx-and-ux-are-critical-to-meeting-user-intent-here's-why Why CX and UX Are Critical to Meeting User Intent – Here’s Why #269 - In this series, Eric Enge and Duane Forrester, VP of Industry Insights at Yext, have demonstrated why and how user intent impacts search. So, what should you do to ensure success? How and what should you prioritize? Eric and Duane walk through how to identify if you’re providing a great customer and user experience today […]
  • Eric-Enge-Duane-Forrester-comprehensive-answers-to-user-questions-are-important-here's-why Why Comprehensive Answers to User Questions Are Important – Here’s Why #268 - The world of search is massively complex, making it tempting to create content for your website that addresses high-volume topics only. But, that won’t help your users or your ranking. Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why you need to provide comprehensive answers to your users’ specific, detailed, […]
  • Eric-Enge-Duane-Forrester-Google's-focus-on-user-intent-matters-to-you-here's-why Why Google’s Focus on User Intent Matters to You – Here’s Why #267 - Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that mean for the rest of us? Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why your SEO strategy must go beyond the areas traditionally classified […]
  • Eric-Enge-Duane-Forrester-Google's-broad-core-algorithm-updates-relate-to-user-intent-here's-why Why Google’s Broad Core Algorithm Updates Relate to User Intent – Here’s Why #266 - Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer. In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between […]
  • Everything-you-know-about-link-building-for-local-search-is-wrong Why Everything You Know about Link Building for Local Search Is Wrong – Here’s Why #265 - Most of what you read about link building or hear at conferences isn’t helpful. And when you narrow that down to link building for local search, it’s even more challenging to find useful information. In this episode, Greg Gifford, SearchLabs’ Vice President of Search, joins Eric Enge to share the differences between local link building […]
  • Here's Why Wp Why User Intent Needs to Be Central to Your SEO Strategy – Here’s Why #264 - As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, which is more difficult to do than you think. In this episode of the award-winning Here’s Why digital marketing video series, […]
  • Heres-Why-the-Mobile-Revolution-is-still-Unfolding Why the Impact of the Mobile Revolution is Still Unfolding – Here’s Why #263 - We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing […]

Most Read Posts

Enjoy some of our posts that get the most attention and readers:

 

Featured Insight

Looking for information on how Google’s search features impact clickthrough rate (CTR) within the search results? Check out our exclusive research which is based on the largest study ever assembled on this topic. See the full study here.

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