The Digital Marketing Excellence Blog

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In 2018, Perficient acquired Stone Temple Consulting, an award-winning Boston-based $9 million annual revenue digital marketing agency. Read more about the acquisition here, and below you’ll find blog posts by our digital marketing experts from Stone Temple.

Latest Posts

  • Search And Indexing Opening Search Pages for Indexation & SEO – A Data-Driven Approach - If you’re running an e-commerce website, you probably have your customers searching for your products on your site. In most instances, you’ve likely closed those search pages to search engine indexation, since they may be duplicative of some category pages. However, you may not realize that search pages often fill a gap in your category […]
  • Here's Why Here’s Why Website Experimentation is The Key to Growing Your Marketing ROI Why Website Experimentation Is the Key to Growing Your Marketing ROI – Here’s Why #253 - After a lot of SEO efforts, it is frustrating when users come to our website but don’t convert. But why and what should we do? In this episode of the award-winning Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI.  […]
  • Here's Why It's Important to Understand the Google Passages Update by Eric Enge and Mats Tolander Why It’s Important to Understand the Google Passages Update – Here’s Why  #252 - On Thursday October 14th, Google announced a new aspect of Google search, which the company refers to as passages. This update caused some confusion around whether it is a ranking or an indexing change. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Mats Tolander explain the announcements and what digital […]
  • Here's Why Wp Why Mapping User Needs is Critical to SEO – Here’s Why #251 - Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates.  Don’t miss a single episode of Here’s Why. […]
  • Here's Why Wp Why You Need to Make a Plan for Your 2020 Holiday Shopping Season – Here’s Why #250 - The COVID-19 pandemic has changed consumer behaviors in numerous ways. As the 2020 holiday season is fast approaching, we surveyed over 150 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]
  • A couple doing online shopping during the holiday season How the Pandemic Has Changed Holiday Season Shopping - A Survey of Over 150 Enterprise Executives The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. World economies and even our basic culture were thrown into disarray. Many businesses that could not adapt to the new environment were forced to close, and the great majority […]
  • Why Integrated Marketing Campaigns Crush Single Channel Efforts - Here's Why Why Integrated Marketing Campaigns Crush Single Channel Efforts – Here’s Why #249 - Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts.  Don’t miss a single episode of Here’s Why. Click […]
  • Here's Why Links Still Matter in 2020 Why Links Still Matter in 2020 – Here’s Why #248 - It has been known that links are a part of Google’s ranking factors. Is this still true in 2020? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains the impact of links on ranking and walks through some insights from his latest links study.  Don’t miss a single episode of […]
  • Woman working on her laptop 9 Steps to Creating a Content Hub That Converts - People have been talking about content marketing for years. Creating web pages that generate leads and help move clients through the buyer’s journey can produce bottom-line results and be more cost-effective than advertising or other paid methods. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term […]
  • How to Build an In-Depth Content Model to Drive SEO How to Build an In-Depth Content Model to Drive SEO – Here’s Why #247 - User intent has been the focus of Google’s core algorithm update in the past couple of years. They rank websites and web pages that serve user intent best. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge discusses how you can use an in-depth content model to really drive strong growth for […]

Most Read Posts

Enjoy some of our posts that get the most attention and readers:

 

Featured Insight

Looking for information on how Google’s search features impact clickthrough rate (CTR) within the search results? Check out our exclusive research which is based on the largest study ever assembled on this topic. See the full study here.

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