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The Digital Marketing Excellence Blog

In 2018, Perficient acquired Stone Temple Consulting, an award-winning Boston-based $9 million annual revenue digital marketing agency. Read more about the acquisition here, and below you’ll find blog posts by our digital marketing experts from Stone Temple.

Latest Posts

  • Eric Enge and Mats Tolander Why Content, Links, and URLs Are Key to JavaScript for SEO – Here’s Why #237  - Google has made Googlebot evergreen as of May 2019, which improves rendering capacity significantly, including JavaScript rendering, JavaScript processing, and processing speed. But does it mean Google will also understand JavaScript on your page? In this episode of the award-winning Here’s Why digital marketing video series, Mats Tolander joins Eric Enge to explain why content, links, and […]
  • Unity And Teamwork Concept. Some Businesses will Prosper during COVID-19 - The COVID-19 pandemic has forced business across the world to adjust and adapt. Communities are coming together, at a safe distance, to offer support and aid in any way they can. So, what can we as individuals and digital marketers do to help others during this unprecedented time? Eric Enge, Digital Marketing Principal at Perficient, […]
  • Eric Enge and Brian Weiss Why Your Website Can Reflect Your Organizational Dysfunction – Here’s Why #236 - Organizational dysfunction is supposed to be an internal issue within an organization. But how can website visitors sense it by just visiting the website? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Brian Weiss explain how organizational dysfunction impacts users on your website and how you can fix it.  […]
  • Jay And Eric Featured Image Eric Enge and Jay Baer- Key Factors for Delivering Seamless UX (Webinar Transcript) - As new technologies emerge and offer additional ways to interact with your customers, it’s imperative that you consider and provide a consistent, seamless user experience across ever-expanding channels and platforms. Easier said than done? Eric Enge (Digital Marketing Principal, Perficient) and Jay Baer (Founder, Convince & Convert) teamed up to present considerations and best practices […]
  • 2nd Lauch Featured Image How Google’s Search Features Impact Organic CTR - The Information You Need to Thrive in Today’s Google Landscape This study presents never-before-seen information on how Google’s search features impact click-through rate (CTR) behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Key findings in this report include (but […]
  • Eric Ben Morss Pd Header Image Why Google Now Allows Third Party JavaScript in AMP – Here’s Why #235 - Many web developers had been dreaming about including JavaScript in AMP pages as the natural form of AMP bans JavaScript. Now it looks like their dream has come true. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to explain why Google now allows third-party JavaScript in AMP and […]
  • Eric Ben Morss Pd Header Image Why Google Plans to Give Non-AMP Pages the Same Treatment as AMP Pages – Here’s Why #234 - Implementing Google AMP can be a challenging task for many web developers. Great news! Google is working on a project that allows non-AMP pages to be treated like AMP Pages. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to give some insights on the work Google has been […]
  • Working At Home With Laptop Woman Writing A Blog. Female HTML and SEO (Clickbait title: Is Semantic HTML…. DEAD?) - HTML has always been the skeleton of the web: fundamental to its function, usually hidden, missing in certain areas, and important not to break. This HTML and SEO guide is written focused semantic SEO and the technical alignment between HTML and content. Structured Data has been a hot topic issue in SEO this year (as […]
  • Eric Ben Morss Pd Header Image Here’s Why AMP Linker is Making Analytics for AMP Better – Here’s Why #233 - Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]
  • HTML for Marketers || HTML Part 1 - If you’ve looked at a page’s source (ctrl+u), opened up the inspector (ctrl+shift+I), or built a web page yourself, you’ve seen HTML in action. If so, this article is probably not for you – it’s more for marketers without this kind of technical background to get them up to speed on the rest of this […]

Most Read Posts

Enjoy some of our posts that get the most attention and readers:

 

Featured Insight

Looking for information on how Google’s search features impact clickthrough rate (CTR) within the search results? Check out our exclusive research which is based on the largest study ever assembled on this topic. See the full study here.

Serp Features Ctr

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