Strategy and Transformation

Let’s talk about website migrations. Captivating, I know. If you’ve never experienced one, don’t worry – the digital world changes so quickly that, if you work in this industry, you’ll probably slog through a migration eventually. There’s a lot to think about – new templates, updated site navigation, technical architectures – but the hardest part? […]

Microsoft Cognitive Services provides a wide range of cool tools. They are all available via API. Sitecore continues to evolve. It’s no longer just a content management system. It’s evolving into a content learning system. The Sitecore Symposium 2017 presenter took an image and uploaded it and had it analyzed. It understood that it was […]

Mayo Clinic stood up two separate websites on Sitecore Commerce. Ravi Nadimpally, a solutions architect at Mayo Clinic, participated in the presentation. Commerce and a hospital you say? It has to do with health newsletters and other books and services. It’s a relatively small site but it plays into Mayo Clinic’s superb brand and the ongoing […]

Atlantis, The Palm, Dubai strives to deliver its guest an endless array of bucket-list experiences with a huge amount of rooms, more than 20 restaurants, and other resort options. Of course, they need a platform to match and to provide a personalized omnichannel experience. Hershna Langworth, Director, Online Marketing, Christopher Pascoe, Manager, Online Marketing, and Ravini […]

Kirsten Newbold-Knipp, Research Director, Gartner, started out her session at Sitecore Symposium 2017 highlighting both good and bad customer experiences. The following are my notes: Key question: Who did you tell the last time you had a bad customer experience? The answer is probably, a lot. Statistic: 81% of marketing leaders expect to compete almost completely […]

I was listening to Bloomberg on the radio today and heard a segment that I knew I had to share. I knew I had to share it because it was a topic that continues to be discussed and debated. In fact, I had similar conversations with two business owners in the last two weeks. Social […]

When we think of driverless (or autonomous) cars, we often picture a futuristic time in which someone is relaxing in the passenger seat while the vehicle safely navigates its way to the desired destination. Believe it or not, certain aspects of that kind of technology already exist. Toyota Safety Sense, Active Cruise Control from BMW, […]

Meena Verma, Global Digital Marketing Manager at Alpha Assembly Solutions, gave a presentation on localization with Digital Marketing. She takes an approach of meeting your customers’ needs. The following are my notes from the session: Your translation strategy should include: Internationalization: ensure source content is ready for multiple languages Localization: cultural adaptation of a target language […]

A Sitecore Symposium 2017 speaker today addressed the journey to customer experience success. The following are my notes: The presentation started by imagining a day in 2027: Wake up early Coffee is ready and at the right temperature Looks at his family status His daughter has an increased temperature. Made changes to calendar Food algorithm […]

Today’s Guest Keynote at the 2017 Sitecore Symposium featured Kenneth Cukier, author of Big Data. The following are my notes from the session: Question: Is AI overhyped, underhyped, or don’t know? Over: about 6% Under: about 7% Don’t know: Not enough to add up to 100% Story: Nascar racing has a couple key questions. One […]

The 2017 Sitecore Symposium kicked off with a video highlighting multiple customers wanting to be free: To get the things they want To be understood Mark Frost, new CEO of Sitecore, kicked it off. He spoke about significant tech improvements that help brands connect with their customers. Stats: 2,900 attendees from 57 countries 600 companies […]

Forrester has a blog post that highlights the high-level results from the latest U.S. Customer Experience Index Report. First the results because they are interesting: This year’s Customer Experience Index report for US brands revealed a CX leadership gap — not a single brand has risen to the top of our rankings and continue to move upward. […]