Social Media

How Do People Use Facebook? In this survey we polled 325 users to learn about the ways they are using Facebook. We don’t pretend that this represents the entire population, and it certainly does not represent the largest user profiles on Facebook or any business pages. This is intended as a sampling of 325 randomly […]

Back on November 23rd, I put up a post asking people for their best holistic SEO tips, and this led to a very interesting side discussion about the online fate of women who change their names when they get married. My basic reaction to all this is “C’mon Google, this is something you’ve gotta fix!” […]

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google’s search rankings. This study has attempted to measure “causation”, not “correlation” – i.e. to see if we could prove some impact on rankings from Google+ shares. This […]

Have you ever overheard a friend trying to remember that actor’s name from that one movie with the scary bad guy or a co-worker hopelessly wondering how to properly sauté spinach and you just want to say “Google it!” but it almost seems too obvious? While search engines provide instantaneous access to information, sometimes we […]

Key Points The goal of News Feed is to show people the most interesting and relevant content to them. As part of the News Feed redesign, Facebook made a lot of the stories bigger and brighter so that people could see the content that they really cared about. In addition to having a top news […]

Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook […]

Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others […]

Key Points From The Interview Bing’s goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people’s heads. Now, they are publicly expressing this information in a way that machines are able to read it and make use […]

The new Bing interface is aimed at bringing you clean and decisive search results while helping you interact with your friends and network for a holistic search experience. In this interview, Stefan Weitz from Bing talks about the functionality of the new Bing, how it came about, and plans for its future. Key Points The […]

Key Points from Interview with Sagar Kamdar This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points […]

An Interview with Andrew Shuman of Bing Key Points from This Interview I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some […]

One of the early sessions at SMX Social Media was the session titled: “Extra! Extra! The Social News Sites. This session feature Neil Patel, Tamar Weinberg, and Chris Winfield as speakers. They all did an excellent job in providing an overview plus some great detail on how to work with the social news sites. This […]