SEO

John Mueller is currently a Webmaster Trends Analyst at Google Zurich. Prior to working at Google, he became well known for his active participation in Google Groups and a variety of SEO forums. Interview Transcript Eric Enge: Can you provide me with your definition of cloaking? John Mueller: The standard definition of cloaking is to […]

One of the things that is evolving in my philosophy of SEO is how I look at the role of trust. Trust was not something that was important during AltaVista’s hey day, when keyword density was king, or even during the early days of Google when PageRank in its purest form ruled the day. Another […]

Sarah serves as COO of SEOmoz.org, Inc. and is also a law and technology blawger (don’t be as dense as I was, “blogger” + “law”) extraordinaire. Prior to Sarah’s tenure at SEOmoz, She worked as a litigator for a small firm in Washington State where she managed diverse and complex cases. Sarah attended Simon Fraser […]

After a brief break from posting regular interviews, I am back at it! This week I have a great one, with Sarah Bird of SEOmoz. As a general counsel, Sarah handles a variety of different legal issues, and there are some issues that face both those who work as SEO professionals and the companies that […]

Jakob Nielsen recently put up a nice article about link text, titled <a href=”http://www.useit.com/alertbox/nanocontent.html” target=”_blank rel=”" noopener noreferrer”>First 2 Words: A Signal for the Scanning Eye. In it, he covers some guidelines for creating anchor text, reviews some specific examples, and reports on usability testing they did of various link implementations. The article is worth […]

One of my favorite topic areas to explore are the issues with multi-channel marketing. With more and more ways to advertise these days and more and more interaction between marketing channels, it is a really important frontier in search marketing. That’s why this interview with Omniture’s Bill Mungovan is so interesting. Bill is the director […]

The following is the transcript of an interview of Rajat Mukherjee, product lead for Google’s Custom Search Engines project. Dr. Rajat Mukherjee is a group product manager on the search team at Google, Inc., working on several products, including Google Custom Search. Prior to joining Google, Rajat was senior director of product management, Yahoo! Search […]

This week’s interview is with Google’s Dr. Rajat Mukherjee. It was a chance for me to get a fresh look at what has been happening with Google’s Custom Search Engine program. Google now has more than one million users for the program. Not bad. Two years ago this number was more like 100,000. In addition, […]

One often overlooked factor in link building is how quickly the links will get recognized by search engines. This is important because the speed with which links are recognized determines the time delay between getting the links and seeing improvements in search engine rankings. In today’s dollar-conscious environment business managers want to know when they […]

This week’s interview is with Sabrina Parsons, the CEO of Palo Alto Software. In a departure from the normal focus of our interviews, we talked Sabrina about their email management product known as Email Center Pro. It looks like a great productivity tool for small businesses.

I am excited about this week’s interview with Pankaj Mathur of InfoUSA. What I got out of it was a really deep look at the true problems related to local search, and the size and complexity of the infrastructure required to deal with it. Read this interview and it should give you a new perspective […]

One of the first things we do when we take on a new client is analyze their link profile. You should always do this in the very beginning of an SEO effort. Let’s look at a few situations in a bit more detail: A site has 10 thousand links and has a Google Toolbar PR […]