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Latest Interview: YouTube PMs – Comment Here

One of my recent interviews was with Tracy Chan and Matthew Liu of YouTube. Some of the areas discussed include:

  • YouTube Insight’s Popularity feature
  • YouTube Insight’s Discovery functionality
  • YouTube Insight’s Demographics tool
  • The ability to export data from YouTube Insight
  • How Promoted Videos can help you launch a video
  • Other tactics for driving video views
  • YouTube video optimization basics

All in all, a pretty good primer for learning about how to get started with YouTube.

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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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